Social Media

Want to get to know us better? Read our passionate perspectives on the latest communications trends, healthcare issues, workplace challenges, and life goals.

Giving through Social Media – What a Charity Should Consider

Giving through Social Media – What a Charity Should Consider

by on December 6, 2017 in Social Media

Charitable and advocacy organizations today face a particularly daunting challenge – how to continually raise money for their organizations in a fast-paced, ever-changing landscape. With the rapid evolution of technology, organizations have to be ready to adapt to reach those who might be willing to give. Moreover, they are competing with thousands of charities worldwide …

Social Media Strategies You Need to Know

Social Media Strategies You Need to Know

by on August 16, 2017 in Social Media

The best campaigns achieve the farthest reach and highest impact, but only if strategic communication professionals have a solid understanding of social media, and also know how to best employ it. As communicators and storytellers, we’ve learned how to do this pretty well and have gathered some key tips: Make a plan Spend time researching …

Optimizing Facebook Live to Engage Your Target Audience

Optimizing Facebook Live to Engage Your Target Audience

by on November 15, 2016 in Social Media

The Reis Group has recently taken Facebook Live by storm, actively utilizing this relatively new broadcasting tool to bring added value and drive key messages to our clients’ target audiences. Unlike Periscope, a live streaming app that is tied to Twitter, Facebook Live has proven to be highly relevant for our industry and appears to …

Measurement Tactics: Improving Messaging & Engagement

Measurement Tactics: Improving Messaging & Engagement

by on July 8, 2016 in Social Media

In a crowded online space, social media posts require targeted messaging and visuals to reach and engage your desired audience.  In order to gain traction with consumers, brands must understand what motivates and influences them, and produce content that is helpful and relatable. By utilizing measurement tools, brands can get a better sense of what …