Banner Health, one of the nation’s largest secular nonprofit hospital systems, engaged The Reis Group to raise the profile of its senior leadership team. To do this, we created and executed numerous thought-leadership opportunities on crucial issues facing the health care industry, including earned media, speaking engagements, award submissions, and commentary placement and social media.
Launched in August 2020, the HHS COVID-19 Public Education Campaign is a national initiative to increase public confidence in and uptake of COVID-19 vaccines, while reinforcing basic prevention measures such as mask wearing and social distancing. The Reis Group led earned media strategy for the campaign.
Positioned the Society of Interventional Radiology’s Annual Scientific Meeting as the foremost source for the latest research on cutting-edge minimally invasive therapies, while promoting the scientific field of interventional radiology through extensive media outreach efforts on a national scale.
Developed a strategic communications campaign to promote a new program called Two in One: HIV + COVID Screening and Testing Model by The George Washington University for primary care providers to routinize culturally responsive communication about HIV and COVID-19 testing and care with patients who identify as BIPOC and LGBTQIA+.
Positioned the World Vaccine Congress as the leading source for the latest news and industry trends surrounding vaccine innovation and development.
Promoted the science of infectious disease by generating media coverage for The Society for Healthcare Epidemiology of America’s peer-reviewed scientific journal, Infection Control and Hospital Epidemiology.
Built thought leadership for the Blue Shield of California Foundation’s executives and generated earned media coverage of their key program areas, including domestic violence, economic stability, and community engagement.
Researched, developed, and launched a strategic communications campaign with The Jewish Community Center of Greater Pittsburgh to announce and name a new Resiliency Center for the victims, loved ones, and the greater Pittsburgh community affected by the mass shooting that occurred at the Tree of Life Synagogue on October 27, 2018.
Launched TakeCare, a consumer behavior-change initiative by The Healthy US Collaborative that focuses on creating short films to promote health and well-being. The initiative includes qualitative research, the creation of a dynamic website, and collaboration with medical professionals on content development.
Created and launched a new brand and message platform for the Research Institute for Home Care to reposition itself within the marketplace, grow its revenue base, and increase investment in home care research.
Developed and implemented earned media approaches and thought leadership strategies for the American Society of Health-System Pharmacists to support their advocacy goals and increase awareness of their policy positions among the health care community, in mainstream media, and on Capitol Hill.
Furthered the mission of Nemours Children’s Health of creating the healthiest generations of children by promoting advocacy efforts and increasing awareness for their policy positions related to the Social Determinants of Health and the development of new payment models.
