Public and Patient Education
Public and Patient Education PR Campaign Solutions
Our health care public relations agency specializes in a wide range of public and patient education PR campaigns, including:
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Campaign strategy development
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Audience research
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Content development and marketing
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Stakeholder events and roundtables
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Digital campaigns
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Report development
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Social media
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Influencer engagement
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Webinar planning and execution
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Coalition-building
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Sponsored content
Positioning a Minimally Invasive Treatment for Women as an Alternative to Surgery
To elevate the visibility of the Society of Interventional Radiology (SIR) and educate health care consumers about minimally invasive treatment options, our team developed a strategic health care PR campaign grounded in patient education. We highlighted the innovative work of interventional radiologists, positioning them as leaders in providing less-invasive, image-guided care that often results in shorter recovery times and fewer complications for patients. To draw national attention to the issue, we developed a report to raise awareness of uterine fibroid embolization (UFE) as a safe, effective treatment for women suffering from fibroids. Through targeted messaging, patient testimonials, compelling content, media outreach, and social amplification, we reached women with important information on the condition, treatment options and guides for having conversations with their health care providers.
Providing Reliable Health Information through Social Media Influencers
Tapping into social media influencers with lived experience as trusted, reliable sources of health care information among patients, our team executed a disease-specific education program to overcome health misinformation and raise awareness of the increasing burden of inflammatory bowel disease (IBD). Through a series of webinars to teach the influencers how to interpret the science and practice of gastroenterology, we provided the tools and resources needed for each influencer to confidently share accurate and useful IBD-related news and science with their followers.
