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Blog Posts
- Matchmaking: A TRG Approach to Getting Media Coverage
- From Journalism to Health Care PR: Transforming Lives Through Communications
- Managing and Mentoring the Next Generation of Health Care Public Relations Professionals
- Building the Hybrid Office of the Future—Today
- Taking the Pulse of Health Care Policy
- 5 Tips for Growing into Your New Role at Work
- How to Conquer Zoom: Webinar Edition
- Four considerations to integrate AI into your health care PR practices
- TRG’s 7th Year: Learning the inner workings of our health care system—from a new perspective
- The Role of a Commentary in Earned Media Outreach
- How PR Can Make a Meaningful Public Health Impact
- Bridge To Success: Enhancing Media Outreach by Building Connections
- Nourishing your Social Media Campaigns
- Banishing the Wooden Lead: Three Ways to Make PR Writing More Engaging
- Health care PR: What’s the landscape for 2023?
- Communications Solutions to 2023 Advocacy Challenges
- Promoting Science: How to Get the Media to Cover Research
- Executive Thought Leadership: An Important Investment for 2023
- Creating an Inclusive Workplace
- Calm in the Storm: Five Tips to Stay Cool in Crisis Communications
- Good Project Management is an Art – Not a Science
- THE MORE THINGS CHANGE…
- Building Successful Connections in a Remote Working World
- The Three Ps for a Successful Presentation
- I’ve got too much on my plate! Lessons on Effective Time Management
- Deploying an Unexpectedly Powerful Tool in Public Relations: Empathy
- A Spiritual Awakening of Sorts
- Message Testing: The Foundation of a Successful Communications Strategy
- Be Your Own — and Your Team’s — Best Editor: Six Tips for Editing Like A Pro
- 8 Ways to Squeeze in Time for Professional Progress
- A Clearer Path Forward for 2021
- Building Your Personal Brand
- Following the “COVID Story”: Reflecting on Coronavirus Media Coverage
- Shifting Health Care Communications Strategies
- Elephants vs Mosquitos: Which Approach to Media Outreach Gets Results
- Innovative Cancer Communications Tools Keep Survivors Focused on Healthy Behaviors
- There’s No “I” in Team, but “Client” Belongs in Great Teamwork
- After Covid-19, Will Americans Still Struggle to Make Health and Well-Being a Priority?
- A Formative Four Years
- 5 Tips for Health Care Public Relations During COVID-19
- Ethical and Accurate Science Promotion: Lessons from COVID-19 and Hydroxychloroquine
- Working—and growing—during a pandemic as a newly minted health care PR professional
- What do PR professionals do when COVID-19 cancels major annual meetings?
- Think Like a Thought Leader
- Are You Prepared in Case of an Emergency?
- A Passion for Pie
- Two of The Reis Group’s Senior Leaders Talk about Life at the Agency
- Our Approach to Promoting Science at Annual Meetings
- Growth Spurt. Excitement at Age 3
- Five Basic Tips for Writing Better News Releases
- The Bicycle Connection: Focus on the Top
- What will 2019 look like for health care PR?
- Patient Education Materials: A Little Planning and Research Can Go a Long Way
- A Day in the Life of Sharon Reis
- Three Secrets to Successful Media Pitches
- Make News: Using Survey Data to Generate Media Attention
- What Can PR Pros Expect in 2018?
- Thriving in an Uncertain Health Care Environment | O’Dwyer’s
- Social Media Strategies You Need to Know
- Making the Link: Public Relations and Search Engine Optimization
- How to Build Effective Coalitions That Advance Your Health Care Cause
- Advocacy & Communications on a Budget
- Passion Points: What Drives You?
- Marking Our One-Year Anniversary
- How to Stay Informed and Ahead of the Political Game
- Long Live the MSM!
- The Art of Working Remotely
- Invest in Women. Reap the Rewards.
- Media Relations Fundamentals
- New Challenges for Health Care PR in 2017
- Introducing…You
- Four Tips for Successful Leaders
- Optimizing Facebook Live to Engage Your Target Audience
- Public Communication in Science Promotion
- PR’s Role in Patient Engagement | O’Dwyer’s
- MACRA | Another Step in Reforming Care Delivery
- Write Like You Talk — and 5 Other Unorthodox Writing Tips
- Sharon Reis Named 2016 Finalist in the WWPR Annual Women of the Year Award
- Make Vacation a Priority – for Your Health
- Broadcast Prep: Getting Your Organization Ready
- 5 Tips to Building a Strong Media Monitoring Methodology
- The Mechanics of a Mesmerizing Event
- Politically Speaking: What Can A Good Speech Teach Us?
- Preparing Your Spokesperson for Media Interviews
- Measurement Tactics: Improving Messaging & Engagement
- Five Tips for Being Pitch Perfect
- Charting a New Course
