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Articles

• Elephants vs Mosquitos: Which Approach to Media Outreach Gets Results
• Innovative Cancer Communications Tools Keep Survivors Focused on Healthy Behaviors
• There’s No “I” in Team, but “Client” Belongs in Great Teamwork
• After Covid-19, Will Americans Still Struggle to Make Health and Well-Being a Priority?
• A Formative Four Years
• 5 Tips for Healthcare Public Relations During COVID-19
• Ethical and Accurate Science Promotion: Lessons from COVID-19 and Hydroxychloroquine
• Working—and growing—during a pandemic as a newly minted healthcare PR professional
• What do PR professionals do when COVID19 cancels major annual meetings?
• Think Like a Thought Leader
• Are You Prepared in Case of an Emergency?
• Maximizing Your Company’s Visibility as a Conference Attendee
• A Passion for Pie
• Two of The Reis Group’s Senior Leaders Talk about Life at the Agency
• Our Approach to Promoting Science at Annual Meetings
• Growth Spurt. Excitement at Age 3
• Five Basic Tips for Writing Better News Releases
• The Bicycle Connection: Focus on the Top
• What will 2019 look like for healthcare PR?
• Patient Education Materials: A Little Planning and Research Can Go a Long Way
• A Day in the Life of Sharon Reis
• Three Secrets to Successful Media Pitches
• 3 Things I Learned Through International Travel
• Make News: Using Survey Data to Generate Media Attention
• What Can PR Pros Expect in 2018?
• Giving through Social Media – What a Charity Should Consider
• Thriving in an Uncertain Healthcare Environment | O’Dwyer’s
• Media Training: An Ongoing Learning Process, Not A One-Time Event
• Social Media Strategies You Need to Know
• Making the Link: Public Relations and Search Engine Optimization
• How to Build Effective Coalitions That Advance Your Cause
• Advocacy & Communications on a Budget
• Passion Points: What Drives You?
• Marking Our One-Year Anniversary
• How to Stay Informed and Ahead of the Political Game
• Long Live the MSM!
• The Art of Working Remotely
• Invest in Women. Reap the Rewards.
• Media Relations Fundamentals
• New Challenges for Healthcare PR in 2017
• Introducing…You
• Four Tips for Successful Leaders
• Optimizing Facebook Live to Engage Your Target Audience
• Team News: Two New VP Promotions at The Reis Group
• Public Communication in Science Promotion
• PR’s Role in Patient Engagement | O’Dwyer’s
• MACRA | Another Step in Reforming Care Delivery
• Write Like You Talk — and 5 Other Unorthodox Writing Tips
• Sharon Reis Named 2016 Finalist in the WWPR Annual Women of the Year Award
• Make Vacation a Priority – for Your Health
• Broadcast Prep: Getting Your Organization Ready
• 5 Tips to Building a Strong Media Monitoring Methodology
• The Mechanics of a Mesmerizing Event
• Politically Speaking: What Can A Good Speech Teach Us?
• Preparing Your Spokesperson for Media Interviews
• Measurement Tactics: Improving Messaging & Engagement
• Five Tips for Being Pitch Perfect
• Charting a New Course