This article also appeared in Bulldog Reporter. Everyone needs an editor. In our world of public relations, everyone is a writer and an editor at some point. Here are some tips for being a better editor, whether you are reviewing the work of a colleague or giving your own first draft one last look: Read …
Continue reading … “Be Your Own — and Your Team’s — Best Editor: Six Tips for Editing Like A Pro”
The Reis Group has recently taken Facebook Live by storm, actively utilizing this relatively new broadcasting tool to bring added value and drive key messages to our clients’ target audiences. Unlike Periscope, a live streaming app that is tied to Twitter, Facebook Live has proven to be highly relevant for our industry and appears to …
Continue reading … “Optimizing Facebook Live to Engage Your Target Audience”
Clients hire PR firms to tell their stories. Accurately. Interestingly. Powerfully. It’s not easy work, so that’s why they pay someone else to do it. To be successful, PR professionals can’t just go through the motions. With each project, we must tell stories in a compelling enough way to attract the attention of key audiences, …
Continue reading … “Write Like You Talk — and 5 Other Unorthodox Writing Tips”
Content is everywhere. It’s printed, uploaded, and broadcast through a vast array of media on a daily if not hourly basis. So how are you ensuring that your media monitoring program is getting through the noise and capturing everything? Follow these five tips for maintaining a methodical approach to news and social media monitoring. Tip …
Continue reading … “5 Tips to Building a Strong Media Monitoring Methodology”
In a crowded online space, social media posts require targeted messaging and visuals to reach and engage your desired audience. In order to gain traction with consumers, brands must understand what motivates and influences them, and produce content that is helpful and relatable. By utilizing measurement tools, brands can get a better sense of what …
Continue reading … “Measurement Tactics: Improving Messaging & Engagement”