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Optimizing Facebook Live to Engage Your Target Audience

Optimizing Facebook Live to Engage Your Target Audience

by on November 15, 2016 in Social Media

The Reis Group has recently taken Facebook Live by storm, actively utilizing this relatively new broadcasting tool to bring added value and drive key messages to our clients’ target audiences. Unlike Periscope, a live streaming app that is tied to Twitter, Facebook Live has proven to be highly relevant for our industry and appears to …

Write Like You Talk — and 5 Other Unorthodox Writing Tips

Write Like You Talk — and 5 Other Unorthodox Writing Tips

by on October 12, 2016 in Writing

Clients hire PR firms to tell their stories.  Accurately. Interestingly. Powerfully. It’s not easy work, so that’s why they pay someone else to do it. To be successful, PR professionals can’t just go through the motions. With each project, we must tell stories in a compelling enough way to attract the attention of key audiences, …

5 Tips to Building a Strong Media Monitoring Methodology

5 Tips to Building a Strong Media Monitoring Methodology

by on August 11, 2016 in Media Relations

Content is everywhere. It’s printed, uploaded, and broadcast through a vast array of media on a daily if not hourly basis.  So how are you ensuring that your media monitoring program is getting through the noise and capturing everything? Follow these five tips for maintaining a methodical approach to news and social media monitoring. Tip …

Measurement Tactics: Improving Messaging & Engagement

Measurement Tactics: Improving Messaging & Engagement

by on July 8, 2016 in Social Media

In a crowded online space, social media posts require targeted messaging and visuals to reach and engage your desired audience.  In order to gain traction with consumers, brands must understand what motivates and influences them, and produce content that is helpful and relatable. By utilizing measurement tools, brands can get a better sense of what …