crisis communication

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Deploying an Unexpectedly Powerful Tool in Public Relations: Empathy

Deploying an Unexpectedly Powerful Tool in Public Relations: Empathy

by on January 12, 2022 in Public Relations

Public relations and communications professionals have many skills in our toolboxes that we develop and refine over our careers. One of the most important—and one of the least discussed—is the power of empathy. It could be called a skill sharpener because it can make every other tool we deploy more effective. Seeing the world from …

Are You Prepared in Case of an Emergency?

Are You Prepared in Case of an Emergency?

by on January 24, 2020 in Public Relations

Does your organization have a plan in place to respond to a crisis situation like a negative media article, a major reorganization, or a controversial legal matter? According to a recent PR News article, PR pros anticipate a rise in crisis communications as we enter the new decade and it’s important that your organization not …