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Want to get to know us better? Read our passionate perspectives on the latest communications trends, healthcare issues, workplace challenges, and life goals.

Working—and growing—during a pandemic as a newly minted healthcare PR professional

Working—and growing—during a pandemic as a newly minted healthcare PR professional

by on May 7, 2020 in Our Take, Public Relations

COVID-19 has upended office life and we are all living with a new normal. As a young PR professional working in healthcare communications, I’m looking for ways to learn new skills and break through the pandemonium to continue to grow. When we began working remotely full time, I was worried that my professional development would …

PR’s Role in Patient Engagement | O’Dwyer’s

PR’s Role in Patient Engagement | O’Dwyer’s

by on October 21, 2016 in Firm News

Patients and families often need guidance to make informed and confident decisions about their health and healthcare. Check out Sharon’s article in O’Dwyer’s October issue to learn how communications professionals play a critical role in encouraging and influencing conversations and in promoting shared decision-making. Some of the key takeaways include: Make it a priority for …

MACRA | Another Step in Reforming Care Delivery

MACRA | Another Step in Reforming Care Delivery

by on October 17, 2016 in Policy

On Friday, the Centers for Medicare and Medicaid Services (CMS) released the much-anticipated final rule on the Quality Payment Program (QPP), which is part of the Medicare Access and CHIP Reauthorization Act of 2015 – better known as MACRA. This rule is 2,200 pages (a length that surprises no one familiar with CMS rules) and …