COVID-19 has upended office life and we are all living with a new normal. As a young PR professional working in healthcare communications, I’m looking for ways to learn new skills and break through the pandemonium to continue to grow. When we began working remotely full time, I was worried that my professional development would …
Our high-speed, media-saturated digital world sometimes feels like a dense, dark jungle with huge shadowy trees and thick tangled vines that block out most of the sunlight and leave us in darkness. Our job in public relations is to shine a light to cut through this darkness on behalf of our clients and highlight their …
Sharon Reis, our fearless leader, was recently featured on The Native Society. Take a glimpse into a day in her life, fueled in part by copious amounts of coffee! 6:00 AM I begin almost every day with sweating. I am either finishing up a 5 a.m. workout class, running through my neighborhood, or lifting weights …
Patients and families often need guidance to make informed and confident decisions about their health and healthcare. Check out Sharon’s article in O’Dwyer’s October issue to learn how communications professionals play a critical role in encouraging and influencing conversations and in promoting shared decision-making. Some of the key takeaways include: Make it a priority for …
Continue reading … “PR’s Role in Patient Engagement | O’Dwyer’s”
On Friday, the Centers for Medicare and Medicaid Services (CMS) released the much-anticipated final rule on the Quality Payment Program (QPP), which is part of the Medicare Access and CHIP Reauthorization Act of 2015 – better known as MACRA. This rule is 2,200 pages (a length that surprises no one familiar with CMS rules) and …
Continue reading … “MACRA | Another Step in Reforming Care Delivery”