by Jessica Thibault on October 19, 2020 in Public Relations
Whether you’ve been working in health, public health, media, or public relations, or you’re just a human trying to survive, 2020 has been an unforgettable and bizarre experience. Endless depressing case counts and deaths. COVID-19 special reports. White House coronavirus briefings. CDC, WHO and Task Force updates and trending hashtags about PPE, testing, ventilators and …
Continue reading … “Following the “COVID Story”: Reflecting on Coronavirus Media Coverage”
by Sharon Reis on October 14, 2020 in Our Take, Public Relations
This article originally appeared in O’Dwyer’s October 2020 Healthcare Issue. Failure to stay relevant is a catastrophe for PR professionals. For 2020, relevancy is the primary determinant of success in the era of COVID-19. For all of us, not just those in healthcare communications, this has been a year of chaos. We were forced to …
Continue reading … “Shifting Healthcare Communications Strategies”
by Sharon Reis on July 8, 2020 in Public Relations
This blog also appeared on PRSA-NCC. COVID-19 has exploded the healthcare system. But sometime in the future, Americans will return to “normal” and once again will concentrate on the basics of staying healthy in their everyday lives. The coronavirus has revealed how vulnerable so many of us are because of underlying conditions. Two years ago, …
Continue reading … “After Covid-19, Will Americans Still Struggle to Make Health and Well-Being a Priority?”
by Sloane Fisher on May 7, 2020 in Our Take, Public Relations
COVID-19 has upended office life and we are all living with a new normal. As a young PR professional working in healthcare communications, I’m looking for ways to learn new skills and break through the pandemonium to continue to grow. When we began working remotely full time, I was worried that my professional development would …
Continue reading … “Working—and growing—during a pandemic as a newly minted healthcare PR professional”
by Peter Perl on April 2, 2020 in Leadership
Our high-speed, media-saturated digital world sometimes feels like a dense, dark jungle with huge shadowy trees and thick tangled vines that block out most of the sunlight and leave us in darkness. Our job in public relations is to shine a light to cut through this darkness on behalf of our clients and highlight their …
Continue reading … “Think Like a Thought Leader”
