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Following the “COVID Story”: Reflecting on Coronavirus Media Coverage

Following the “COVID Story”: Reflecting on Coronavirus Media Coverage

by on October 19, 2020 in Public Relations

Whether you’ve been working in health, public health, media, or public relations, or you’re just a human trying to survive, 2020 has been an unforgettable and bizarre experience. Endless depressing case counts and deaths. COVID-19 special reports. White House coronavirus briefings. CDC, WHO and Task Force updates and trending hashtags about PPE, testing, ventilators and …

Shifting Healthcare Communications Strategies

Shifting Healthcare Communications Strategies

by on October 14, 2020 in Our Take, Public Relations

This article originally appeared in O’Dwyer’s October 2020 Healthcare Issue. Failure to stay relevant is a catastrophe for PR professionals. For 2020, relevancy is the primary determinant of success in the era of COVID-19. For all of us, not just those in healthcare communications, this has been a year of chaos. We were forced to …

After Covid-19, Will Americans Still Struggle to Make Health and Well-Being a Priority?

After Covid-19, Will Americans Still Struggle to Make Health and Well-Being a Priority?

by on July 8, 2020 in Public Relations

This blog also appeared on PRSA-NCC. COVID-19 has exploded the healthcare system. But sometime in the future, Americans will return to “normal” and once again will concentrate on the basics of staying healthy in their everyday lives. The coronavirus has revealed how vulnerable so many of us are because of underlying conditions. Two years ago, …

Working—and growing—during a pandemic as a newly minted healthcare PR professional

Working—and growing—during a pandemic as a newly minted healthcare PR professional

by on May 7, 2020 in Our Take, Public Relations

COVID-19 has upended office life and we are all living with a new normal. As a young PR professional working in healthcare communications, I’m looking for ways to learn new skills and break through the pandemonium to continue to grow. When we began working remotely full time, I was worried that my professional development would …