healthcare

Want to get to know us better? Read our passionate perspectives on the latest communications trends, healthcare issues, workplace challenges, and life goals.

Shifting Healthcare Communications Strategies

Shifting Healthcare Communications Strategies

by on October 14, 2020 in Our Take, Public Relations

This article originally appeared in O’Dwyer’s October 2020 Healthcare Issue. Failure to stay relevant is a catastrophe for PR professionals. For 2020, relevancy is the primary determinant of success in the era of COVID-19. For all of us, not just those in healthcare communications, this has been a year of chaos. We were forced to …

5 Tips for Healthcare Public Relations During COVID-19

5 Tips for Healthcare Public Relations During COVID-19

by on May 18, 2020 in Our Take, Public Relations

COVID-19 is overtaking news coverage and overturning every aspect of healthcare public relations. This unique environment presents new challenges, as well as new opportunities. As the account manager for two healthcare clients directly impacted by the COVID-19 pandemic, I have learned first-hand that navigating clients through this atmosphere requires taking risks, being flexible, and savoring …

Working—and growing—during a pandemic as a newly minted healthcare PR professional

Working—and growing—during a pandemic as a newly minted healthcare PR professional

by on May 7, 2020 in Our Take, Public Relations

COVID-19 has upended office life and we are all living with a new normal. As a young PR professional working in healthcare communications, I’m looking for ways to learn new skills and break through the pandemonium to continue to grow. When we began working remotely full time, I was worried that my professional development would …

Thriving in an Uncertain Healthcare Environment | O’Dwyer’s

Thriving in an Uncertain Healthcare Environment | O’Dwyer’s

by on October 11, 2017 in Firm News

The unpredictable policy seesaw we are experiencing with the new Administration and Congress appears to be having a tangible impact on the lives of healthcare communications professionals, and not just those focused on policy. To learn more about how the uncertain healthcare environment is affecting workloads and to understand how communications experts are preparing for …

Media Relations Fundamentals

Media Relations Fundamentals

by on March 7, 2017 in Media Relations

Even in today’s unprecedented news environment, media relations is still about the fundamentals. Since January 20 (and arguably since November 8), it’s been impossible to predict the topic du jour of the news cycle because of what’s been coming out of Washington, D.C. This uncertainty has some healthcare communicators wondering how best to approach media …