healthcare

Want to get to know us better? Read our passionate perspectives on the latest communications trends, healthcare issues, workplace challenges, and life goals.

New Challenges for Healthcare PR in 2017

New Challenges for Healthcare PR in 2017

by on January 26, 2017 in Public Relations

2016 was a year of unprecedented change for our industry, with high-stakes battles over the Affordable Care Act, Medicare and Medicaid, culminating in a watershed presidential election. And, if the first few weeks of 2017 are any predictor, healthcare communications is heading into another turbulent, exciting, and pivotal period. To keep up with the relentless pace …

PR’s Role in Patient Engagement | O’Dwyer’s

PR’s Role in Patient Engagement | O’Dwyer’s

by on October 21, 2016 in Firm News

Patients and families often need guidance to make informed and confident decisions about their health and healthcare. Check out Sharon’s article in O’Dwyer’s October issue to learn how communications professionals play a critical role in encouraging and influencing conversations and in promoting shared decision-making. Some of the key takeaways include: Make it a priority for …

MACRA | Another Step in Reforming Care Delivery

MACRA | Another Step in Reforming Care Delivery

by on October 17, 2016 in Policy

On Friday, the Centers for Medicare and Medicaid Services (CMS) released the much-anticipated final rule on the Quality Payment Program (QPP), which is part of the Medicare Access and CHIP Reauthorization Act of 2015 – better known as MACRA. This rule is 2,200 pages (a length that surprises no one familiar with CMS rules) and …