media interviews

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Media Training: An Ongoing Learning Process, Not A One-Time Event

Media Training: An Ongoing Learning Process, Not A One-Time Event

by on September 26, 2017 in Media Relations

Public relations professionals and their clients often think of media training as a one-and-done event, but it is not. Media training should be considered an ongoing learning process, says Ed Barks, a communications training consultant and author of the book The Truth About Public Speaking: The Three Keys to Great Presentations. Barks was the speaker …

Broadcast Prep: Getting Your Organization Ready

Broadcast Prep: Getting Your Organization Ready

by on August 17, 2016 in Interviews

Recently, our firm had the privilege of working with some high-profile scientific clients to film two ambitious documentaries and a substantial evening broadcast feature story. Doing so reminded me just how much preparation goes into these story formats and how much time the client needs to allocate before the film crew, producers and reporter descend upon the …

Preparing Your Spokesperson for Media Interviews

Preparing Your Spokesperson for Media Interviews

by on July 20, 2016 in Message Training

An important element to an impactful news story is the human element which is why more and more reporters are incorporating the experiences of a spokesperson to enhance their story. While a subject matter expert voice is important and helps to provide important information and create credibility, a consumer spokesperson’s first-hand experience can help a story …