The Reis Group, a Public Relations Agency
A D.C.-based agency specializing in health, healthcare, science, and social issues.
To pique the interest of reporters and generate media coverage, you must have information that is timely, relevant, and new. Commissioning a public opinion survey is a great way to generate media interest around a specific topic; however, it’s important to keep a few things in mind as you build your communications strategy. Choose the […]
The conventional wisdom of the digital age long ago declared that nobody really pays attention anymore to the mainstream media…that mainstream media had become irrelevant…that the MSM was dead! But as the great Mark Twain said after a newspaper erroneously reported that he had died while touring Europe:“The reports of my death have been greatly […]