media

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Following the “COVID Story”: Reflecting on Coronavirus Media Coverage

Following the “COVID Story”: Reflecting on Coronavirus Media Coverage

by on October 19, 2020 in Public Relations

Whether you’ve been working in health, public health, media, or public relations, or you’re just a human trying to survive, 2020 has been an unforgettable and bizarre experience. Endless depressing case counts and deaths. COVID-19 special reports. White House coronavirus briefings. CDC, WHO and Task Force updates and trending hashtags about PPE, testing, ventilators and …

Shifting Healthcare Communications Strategies

Shifting Healthcare Communications Strategies

by on October 14, 2020 in Our Take, Public Relations

This article originally appeared in O’Dwyer’s October 2020 Healthcare Issue. Failure to stay relevant is a catastrophe for PR professionals. For 2020, relevancy is the primary determinant of success in the era of COVID-19. For all of us, not just those in healthcare communications, this has been a year of chaos. We were forced to …

Elephants vs Mosquitos: Which Approach to Media Outreach Gets Results

Elephants vs Mosquitos: Which Approach to Media Outreach Gets Results

by on September 16, 2020 in Media Relations

A popular theory of evolution serves as a good analogy for approaches to media pitching. In biology, organisms are classified according to the evolutionary “strategies” they use for reproduction and long-term survival of the species. Humans and elephants are known as “K-selected” organisms. Within these species, individuals have just a few offspring over their lifetime …

Make News: Using Survey Data to Generate Media Attention

Make News: Using Survey Data to Generate Media Attention

by on January 30, 2018 in Media Relations

To pique the interest of reporters and generate media coverage, you must have information that is timely, relevant, and new. Commissioning a public opinion survey is a great way to generate media interest around a specific topic; however, it’s important to keep a few things in mind as you build your communications strategy. Choose the …

Long Live the MSM!

Long Live the MSM!

by on April 18, 2017 in Media Relations

The conventional wisdom of the digital age long ago declared that nobody really pays attention anymore to the mainstream media…that mainstream media had become irrelevant…that the MSM was dead! But as the great Mark Twain said after a newspaper erroneously reported that he had died while touring Europe:“The reports of my death have been greatly …