When attending important industry conferences, you don’t have to be the keynote speaker, or even be a panelist, to show your company’s presence and benefit your firm and your clients. While speaking gigs are great, there are other powerful ways in which you can influence thought leadership from the periphery. Employing social media as a …
Continue reading … “Maximizing Your Company’s Visibility as a Conference Attendee”
Public relations professionals and their clients often think of media training as a one-and-done event, but it is not. Media training should be considered an ongoing learning process, says Ed Barks, a communications training consultant and author of the book The Truth About Public Speaking: The Three Keys to Great Presentations. Barks was the speaker …
Continue reading … “Media Training: An Ongoing Learning Process, Not A One-Time Event”
Recently, our firm had the privilege of working with some high-profile scientific clients to film two ambitious documentaries and a substantial evening broadcast feature story. Doing so reminded me just how much preparation goes into these story formats and how much time the client needs to allocate before the film crew, producers and reporter descend upon the …
Continue reading … “Broadcast Prep: Getting Your Organization Ready”
Whether you are a political junky live-streaming convention coverage all day or just a casual observer catching up via morning-digest emails, it’s worth the effort for PR pros and business leaders to study what makes a political speech effective. Political figures have the advantages of teams of writers, voice coaches, teleprompters, and hours of practice, …
Continue reading … “Politically Speaking: What Can A Good Speech Teach Us?”
An important element to an impactful news story is the human element which is why more and more reporters are incorporating the experiences of a spokesperson to enhance their story. While a subject matter expert voice is important and helps to provide important information and create credibility, a consumer spokesperson’s first-hand experience can help a story …
Continue reading … “Preparing Your Spokesperson for Media Interviews”