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Shifting Healthcare Communications Strategies

Shifting Healthcare Communications Strategies

by on October 14, 2020 in Our Take, Public Relations

This article originally appeared in O’Dwyer’s October 2020 Healthcare Issue. Failure to stay relevant is a catastrophe for PR professionals. For 2020, relevancy is the primary determinant of success in the era of COVID-19. For all of us, not just those in healthcare communications, this has been a year of chaos. We were forced to …

After Covid-19, Will Americans Still Struggle to Make Health and Well-Being a Priority?

After Covid-19, Will Americans Still Struggle to Make Health and Well-Being a Priority?

by on July 8, 2020 in Public Relations

This blog also appeared on PRSA-NCC. COVID-19 has exploded the healthcare system. But sometime in the future, Americans will return to “normal” and once again will concentrate on the basics of staying healthy in their everyday lives. The coronavirus has revealed how vulnerable so many of us are because of underlying conditions. Two years ago, …

Patient Education Materials: A Little Planning and Research Can Go a Long Way

Patient Education Materials: A Little Planning and Research Can Go a Long Way

by on November 5, 2018 in Materials Development

Developing patient education materials that are both engaging and effective is not always easy. It requires a lot of planning, and attention to detail. It also requires time to understand exactly who you want to reach, how you can best get their attention, and how you might be able to get them to change their …

Advocacy & Communications on a Budget

Advocacy & Communications on a Budget

by on July 13, 2017 in Public Relations

Associations large and small grapple with a wide variety of advocacy issues. The Advocacy Leaders Network hosts a series of workshops targeted towards public affairs and government relations professionals to facilitate discussions around various strategies, trends, and case studies important to the field. A recent workshop, “Advocacy on the Cheap: Changing the World on Any …