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Good Project Management is an Art – Not a Science

Good Project Management is an Art – Not a Science

by on August 3, 2022 in Leadership

Deadlines, discipline, and organization – these are the tenets of good project management that most can agree on. But as a vice president at a healthcare PR firm in Washington DC, I’ve learned that good project management goes beyond these principles. It’s more than keeping diligent timelines. There is also an art to it. Project …

I’ve got too much on my plate! Lessons on Effective Time Management

I’ve got too much on my plate! Lessons on Effective Time Management

by on February 11, 2022 in Leadership

At some point, we all find ourselves pulled in what feels like a million different directions at work. For me, working at a fast-paced, award-winning healthcare communications agency means a variety of clients to serve, supervisors to please, and constant deadlines to meet. It’s easy to feel overwhelmed, and often, just when you think you …

Message Testing: The Foundation of a Successful Communications Strategy

Message Testing: The Foundation of a Successful Communications Strategy

by on May 5, 2021 in Public Relations

This article also appeared in PR News. When our clients ask our team to help them grow their membership or reach a new audience, we usually begin with message testing. It’s a critical part of the process for a solid communications strategy. Unfortunately, it is often skipped due to tight deadlines or limited budgets. But …

Measurement Tactics: Improving Messaging & Engagement

Measurement Tactics: Improving Messaging & Engagement

by on July 8, 2016 in Social Media

In a crowded online space, social media posts require targeted messaging and visuals to reach and engage your desired audience.  In order to gain traction with consumers, brands must understand what motivates and influences them, and produce content that is helpful and relatable. By utilizing measurement tools, brands can get a better sense of what …