policy

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Thriving in an Uncertain Healthcare Environment | O’Dwyer’s

Thriving in an Uncertain Healthcare Environment | O’Dwyer’s

by on October 11, 2017 in Firm News

The unpredictable policy seesaw we are experiencing with the new Administration and Congress appears to be having a tangible impact on the lives of healthcare communications professionals, and not just those focused on policy. To learn more about how the uncertain healthcare environment is affecting workloads and to understand how communications experts are preparing for …

New Challenges for Healthcare PR in 2017

New Challenges for Healthcare PR in 2017

by on January 26, 2017 in Public Relations

2016 was a year of unprecedented change for our industry, with high-stakes battles over the Affordable Care Act, Medicare and Medicaid, culminating in a watershed presidential election. And, if the first few weeks of 2017 are any predictor, healthcare communications is heading into another turbulent, exciting, and pivotal period. To keep up with the relentless pace …

MACRA | Another Step in Reforming Care Delivery

MACRA | Another Step in Reforming Care Delivery

by on October 17, 2016 in Policy

On Friday, the Centers for Medicare and Medicaid Services (CMS) released the much-anticipated final rule on the Quality Payment Program (QPP), which is part of the Medicare Access and CHIP Reauthorization Act of 2015 – better known as MACRA. This rule is 2,200 pages (a length that surprises no one familiar with CMS rules) and …