science promotion

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Ethical and Accurate Science Promotion: Lessons from COVID-19 and Hydroxychloroquine

Ethical and Accurate Science Promotion: Lessons from COVID-19 and Hydroxychloroquine

by on May 7, 2020 in Media Relations, Science, Science Promotion

This article previously appeared in PRSA-NCC  : The Guardian recently published an article on how the lupus drug hydroxychloroquine came to be touted as a “miracle cure” for COVID-19. This story is a must-read for any of us in public relations involved in promoting medical research. The article traces the beginnings of the hype of …

What do PR professionals do when COVID19 cancels major annual meetings?

What do PR professionals do when COVID19 cancels major annual meetings?

by on April 23, 2020 in Event Planning, Media Relations, Science Promotion

This article previously appeared in PRSA-NCC and O’Dwyer’s: Nearly 30 annual scientific meetings have already been canceled, postponed, or moved into a virtual format because of the coronavirus pandemic. Countless more major events will succumb as shelter-in-place and stay-at-home guidance is extended through April and beyond. As a healthcare-focused agency, The Reis Group is quickly …

Our Approach to Promoting Science at Annual Meetings

Our Approach to Promoting Science at Annual Meetings

by on October 9, 2019 in Science, Scientific Meetings

At The Reis Group we are constantly innovating and evolving the ways we work with clients to promote important research coming out of scientific meetings. As publications cut their news staff in half, and the digital wave continues to transform the PR landscape, it’s important to stay ahead of the latest trends, while also recognizing …

How to Build Effective Coalitions That Advance Your Cause

How to Build Effective Coalitions That Advance Your Cause

by on July 25, 2017 in Coalition Building

Whether you are promoting new scientific findings, advocating for a profession, advancing legislation or trying to change behavior, it takes a group of people working together to have a sustained influence. But finding ways to effectively collaborate as a team can be challenging. As Henry Ford said, “Coming together is a beginning; Keeping together is progress; …

Public Communication in Science Promotion

Public Communication in Science Promotion

by on October 27, 2016 in Health

A study released in Pediatrics shows that an increasing number of pediatricians are facing parents who refuse routine, recommended vaccinations for their children. Pediatricians perceive that ill-informed parents have come to believe that vaccines, which prevent life-threatening illnesses and hold epidemics at bay, are somehow unnecessary or even dangerous. I choose to vaccinate my children …