science

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Ethical and Accurate Science Promotion: Lessons from COVID-19 and Hydroxychloroquine

Ethical and Accurate Science Promotion: Lessons from COVID-19 and Hydroxychloroquine

by on May 7, 2020 in Media Relations, Science, Science Promotion

This article previously appeared in PRSA-NCC  : The Guardian recently published an article on how the lupus drug hydroxychloroquine came to be touted as a “miracle cure” for COVID-19. This story is a must-read for any of us in public relations involved in promoting medical research. The article traces the beginnings of the hype of …

Our Approach to Promoting Science at Annual Meetings

Our Approach to Promoting Science at Annual Meetings

by on October 9, 2019 in Science, Scientific Meetings

At The Reis Group we are constantly innovating and evolving the ways we work with clients to promote important research coming out of scientific meetings. As publications cut their news staff in half, and the digital wave continues to transform the PR landscape, it’s important to stay ahead of the latest trends, while also recognizing …