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Maximizing Your Company’s Visibility as a Conference Attendee

Maximizing Your Company’s Visibility as a Conference Attendee

by on December 6, 2019 in Events

When attending important industry conferences, you don’t have to be the keynote speaker, or even be a panelist, to show your company’s presence and benefit your firm and your clients. While speaking gigs are great, there are other powerful ways in which you can influence thought leadership from the periphery. Employing social media as a …

3 Things I Learned Through International Travel

3 Things I Learned Through International Travel

by on April 17, 2018 in Communications

International travel is an exhilarating, nerve-racking, and life-changing experience. With a dizzying array of different foods, languages, cultural norms, and time zones, an immersion in a foreign country can present opportunities and learning experiences you may not have thought possible. Through the China-United States Exchange Foundation, I had the amazing chance to travel with fellow …

Giving through Social Media – What a Charity Should Consider

Giving through Social Media – What a Charity Should Consider

by on December 6, 2017 in Social Media

Charitable and advocacy organizations today face a particularly daunting challenge – how to continually raise money for their organizations in a fast-paced, ever-changing landscape. With the rapid evolution of technology, organizations have to be ready to adapt to reach those who might be willing to give. Moreover, they are competing with thousands of charities worldwide …

Social Media Strategies You Need to Know

Social Media Strategies You Need to Know

by on August 16, 2017 in Social Media

The best campaigns achieve the farthest reach and highest impact, but only if strategic communication professionals have a solid understanding of social media, and also know how to best employ it. As communicators and storytellers, we’ve learned how to do this pretty well and have gathered some key tips: Make a plan Spend time researching …

Making the Link: Public Relations and Search Engine Optimization

Making the Link: Public Relations and Search Engine Optimization

by on August 2, 2017 in Digital

As PR pros, we have the fundamentals down when it comes to content. But to take full advantage of that content, we also need to know how to maximize its impact digitally by mastering search engine optimization (SEO). SEO is not an exact science and can require a lot of trial and error, so check …