When attending important industry conferences, you don’t have to be the keynote speaker, or even be a panelist, to show your company’s presence and benefit your firm and your clients. While speaking gigs are great, there are other powerful ways in which you can influence thought leadership from the periphery. Employing social media as a …
Continue reading … “Maximizing Your Company’s Visibility as a Conference Attendee”
International travel is an exhilarating, nerve-racking, and life-changing experience. With a dizzying array of different foods, languages, cultural norms, and time zones, an immersion in a foreign country can present opportunities and learning experiences you may not have thought possible. Through the China-United States Exchange Foundation, I had the amazing chance to travel with fellow …
Continue reading … “3 Things I Learned Through International Travel”
Charitable and advocacy organizations today face a particularly daunting challenge – how to continually raise money for their organizations in a fast-paced, ever-changing landscape. With the rapid evolution of technology, organizations have to be ready to adapt to reach those who might be willing to give. Moreover, they are competing with thousands of charities worldwide …
Continue reading … “Giving through Social Media – What a Charity Should Consider”
The best campaigns achieve the farthest reach and highest impact, but only if strategic communication professionals have a solid understanding of social media, and also know how to best employ it. As communicators and storytellers, we’ve learned how to do this pretty well and have gathered some key tips: Make a plan Spend time researching …
Continue reading … “Social Media Strategies You Need to Know”
As PR pros, we have the fundamentals down when it comes to content. But to take full advantage of that content, we also need to know how to maximize its impact digitally by mastering search engine optimization (SEO). SEO is not an exact science and can require a lot of trial and error, so check …
Continue reading … “Making the Link: Public Relations and Search Engine Optimization”