spokespersons

Want to get to know us better? Read our passionate perspectives on the latest communications trends, healthcare issues, workplace challenges, and life goals.

Media Training: An Ongoing Learning Process, Not A One-Time Event

Media Training: An Ongoing Learning Process, Not A One-Time Event

by on September 26, 2017 in Media Relations

Public relations professionals and their clients often think of media training as a one-and-done event, but it is not. Media training should be considered an ongoing learning process, says Ed Barks, a communications training consultant and author of the book The Truth About Public Speaking: The Three Keys to Great Presentations. Barks was the speaker …

Optimizing Facebook Live to Engage Your Target Audience

Optimizing Facebook Live to Engage Your Target Audience

by on November 15, 2016 in Social Media

The Reis Group has recently taken Facebook Live by storm, actively utilizing this relatively new broadcasting tool to bring added value and drive key messages to our clients’ target audiences. Unlike Periscope, a live streaming app that is tied to Twitter, Facebook Live has proven to be highly relevant for our industry and appears to …

Broadcast Prep: Getting Your Organization Ready

Broadcast Prep: Getting Your Organization Ready

by on August 17, 2016 in Interviews

Recently, our firm had the privilege of working with some high-profile scientific clients to film two ambitious documentaries and a substantial evening broadcast feature story. Doing so reminded me just how much preparation goes into these story formats and how much time the client needs to allocate before the film crew, producers and reporter descend upon the …

Politically Speaking: What Can A Good Speech Teach Us?

Politically Speaking: What Can A Good Speech Teach Us?

by on July 27, 2016 in Message Training

Whether you are a political junky live-streaming convention coverage all day or just a casual observer catching up via morning-digest emails, it’s worth the effort for PR pros and business leaders to study what makes a political speech effective. Political figures have the advantages of teams of writers, voice coaches, teleprompters, and hours of practice, …