by Peter Perl on May 9, 2019 in Writing
The primary goal in much of our work is to get our clients’ stories out there to the general public in a way that explains and promotes their best efforts. I worked in the media for 40 years, including 33 years at The Washington Post, and over the course of my reporting and editing career …
Continue reading … “Five Basic Tips for Writing Better News Releases”
by Peter Perl on October 12, 2016 in Writing
Clients hire PR firms to tell their stories. Accurately. Interestingly. Powerfully. It’s not easy work, so that’s why they pay someone else to do it. To be successful, PR professionals can’t just go through the motions. With each project, we must tell stories in a compelling enough way to attract the attention of key audiences, …
Continue reading … “Write Like You Talk — and 5 Other Unorthodox Writing Tips”
