{"id":8807,"date":"2023-07-21T14:24:06","date_gmt":"2023-07-21T18:24:06","guid":{"rendered":"https:\/\/thereisgroup.com\/?page_id=8807"},"modified":"2023-07-21T14:24:06","modified_gmt":"2023-07-21T18:24:06","slug":"dynamic","status":"publish","type":"page","link":"https:\/\/thereisgroup.com\/our-work\/dynamic\/","title":{"rendered":"Dynamic"},"content":{"rendered":"
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We develop and execute strategic communications plans that maximize overall media impact for our clients in order to build organization credibility, elevate their reputations<\/strong> and raise awareness of their issues<\/strong>. Using our Customized Story-Building Model, <\/strong>we identify our clients\u2019 news pegs, determine how their brands fit within a complex media environment and identify supporting data in order to generate the types of stories that support their business goals<\/strong>.<\/p>\n<\/div>\n <\/p>\n <\/p>\n <\/p>\n <\/p>\n <\/p>\n <\/p>\n <\/p>\n <\/p>\n <\/p>\n <\/p>\n <\/p>\n <\/p>\n Led\u00a0earned media strategy<\/strong>\u00a0for the HHS COVID-19 Public Education Campaign<\/strong>, a national initiative that launched in August 2020 to increase public confidence in and uptake of COVID-19 vaccines, while reinforcing basic prevention measures such as mask wearing and social distancing.<\/p>\n<\/div>\n \n Read Case Study<\/a>\n<\/p>\n <\/a><\/p>\n Executed a three-pronged strategy <\/strong>to achieve Banner Alzheimer\u2019s Institute\u2019s <\/strong>goal of expanding its national profile as a major research entity in the Alzheimer\u2019s field, including: promoted the science behind BAI\u2019s research, engaged key opinion leaders in Alzheimer\u2019s disease, and supported recruitment and retention of participants for its groundbreaking Alzheimer\u2019s prevention clinical trials and innovative online registry for recruiting clinical trial volunteers. Our efforts resulted in several major placements<\/strong>, including The Associated Press, The New York Times, Wall Street Journal, Fortune<\/em> and Newsweek<\/em>. It also resulted in a gripping two-part feature on CBS 60 Minutes<\/em> highlighting BAI\u2019s unique effort in a Colombian village, where hundreds of people contract Alzheimer\u2019s by age 45.<\/p>\n<\/div>\nSERVICES<\/h2>\n
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CASE STUDIES<\/h2>\n
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