As a Republican attending my first Democratic National Convention, my experience being in the hall was very much different than watching it on TV. The ambiance of the entire week culminated in one single moment. The pageantry, participation and execution were brilliant, and we know that was the result of hard work by teams of […]
Measurement Tactics: Improving Messaging & Engagement
In a crowded online space, social media posts require targeted messaging and visuals to reach and engage your desired audience. In order to gain traction with consumers, brands must understand what motivates and influences them, and produce content that is helpful and relatable. By utilizing measurement tools, brands can get a better sense of what […]
Five Tips for Being Pitch Perfect
Below is an excerpt of an article originally published on PR News. Read the full article on PR News. Great stories—about medical breakthroughs, heroic acts by children, emerging infectious diseases—are relegated to the trash bin, while “Grumpy Cat” is featured on national evening news. There are plenty of reasons this happens. Newsrooms are shrinking. Reporters […]
Charting a New Course
My entire team and I are charting a new course and launching a new public relations agency that fosters creativity and growth while balancing fun and flexibility. We come to work every day driven by our passion for working on meaningful issues and making a difference. Opening The Reis Group has been met with excitement […]