Social and Digital

Our research-based approach to social and digital strategy reinforces our clients’ key messages, grows their audiences and social presences, and positions their brands for success through digital channels. As technology advances, we also continue to expand the services we offer.

Social and Digital Solutions

Social and digital campaign strategy
Influencer engagement and strategy
Content development
Social media listening
Social media monitoring and engagement
Social media toolkits
Webinars
Website content creation
Video development

CASE STUDIES

George Washington University’s Cancer Center

Partnered with George Washington University’s Cancer Center to create six social media toolkits to assist cancer stakeholders in implementing evidence-based practices and increasing awareness of crucial cancer prevention and treatment concepts. The toolkits provided best practices and guidance on creating online conversations about these topics, as well as over 300 sample posts.

American Gastroenterological Association

Developed and executed a disease-specific patient influencer education program for the American Gastroenterological Association to educate patient influencers with inflammatory bowel disease (IBD) on how to interpret the science of gastroenterology so they can share accurate and useful IBD-related news with their social media followers. The program included an educational webinar series, a mentor program and attendance at Digestive Disease Week 2023.

Developed seven videos for social media as part of an educational campaign on the Association of Social Work Boards’ exam development process The videos, featuring ASWB’s CEO, staff and key individuals involved with exam development, provided a new venue for the Association to showcase its expertise and explain key aspects of creating exam content.