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Earned Media PR Services

We develop and execute strategic communications plans that maximize overall earned media impact for our clients. Our goal is to build organization credibility, elevate their reputations and raise awareness of their issues. Using our Customized Story-Building Model, we identify our clients’ news pegs, determine how their brands fit within a complex media environment and identify supporting data in order to generate the types of stories that support their business goals.


At The Reis Group, we are experts in utilizing earned media marketing to take your brand to new heights. Our wide range of earned media solutions is tailor-made to boost your visibility, establish credibility and forge powerful connections with your target audience. We want to help you achieve lasting success in the ever-evolving media landscape.

Our earned media PR services include:

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    Earned media strategy
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    Press release development
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    Media relations and outreach
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    Spokesperson message training
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    Reporter meetings
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    Interview preparation and coordination
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    Media audits
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    Media list development
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    Media monitoring
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    Pitch development
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    Opportunistic pitching

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    Press briefings


HHS COVID-19 Public Education Campaign

Our team managed the earned media marketing strategy for the HHS COVID-19 Public Education Campaign, a national initiative that launched in August 2020. The campaign aimed to increase public confidence in and uptake of COVID-19 vaccines, while also reinforcing basic prevention measures such as mask-wearing and social distancing.

Banner Alzheimer’s Institute

We used a three-pronged strategy to achieve Banner Alzheimer’s Institute’s goal of expanding its national profile as a major research entity in the Alzheimer’s field. This included:  

  • Promoting the science behind BAI’s research. 
  • Engaging key opinion leaders in Alzheimer’s disease. 
  • Using an innovative online registry to support recruitment and retention of participants for Alzheimer’s prevention clinical trials.

Our efforts resulted in several major placements, like The Associated Press, The New York Times, Wall Street Journal, Fortune and Newsweek. It also resulted in a gripping two-part feature on CBS 60 Minutes highlighting BAI’s unique effort in a Colombian village, where hundreds of people contract Alzheimer’s by age 45. 


As PR professionals, we seamlessly integrate into your operations, working as an extension of your team to roll up our sleeves, get the work done and achieve the desired results. Our track record also speaks volumes as we consistently deliver measurable results that drive growth and impact.

You can say goodbye to complexity as we make your life easier by handling the heavy lifting, allowing you to focus on what matters most.

Ready to transform your brand’s narrative with the expertise of an experienced earned media PR agency?

Contact us today to begin your journey toward greater credibility, reputation and awareness.