Earned Media PR Services
Earned Media Solutions
At The Reis Group, we are experts in utilizing earned media marketing to take your brand to new heights. We tailor our wide range of earned media solutions to boost your visibility, establish credibility and forge powerful connections with your target audience, helping you achieve lasting success in the ever-evolving media landscape.
Our earned media PR services include:
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Media relations and outreach -
Press release and pitch development
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Press briefings
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Opportunistic pitching
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Spokesperson message training
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Interview preparation and coordination
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Reporter meetings
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Media audits
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Media monitoring
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Media list development
Bioscience Communications
We’re all about advancing scientific knowledge and making sure groundbreaking research achieves its full potential. At our health care and science PR agency, we provide a wide range of strategies and services to boost your scientific initiatives and connect effectively with your target audiences. We gain maximum media coverage of scientific meetings and journal publications and offer comprehensive support to maximize the impact of your scientific research.
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Science promotion strategy
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Annual meetings
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Research promotion
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Clinical trial recruitment
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Expert commentaries
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Journal article development
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Physician and researcher engagement
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Social media amplification
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Spokesperson interview preparation
Issues Management
Navigating your brand’s image through complex or controversial issues requires a dedicated team with experience, an understanding of your industry and a proven track record of success. That’s why TRG is the perfect partner for your organization.
We are not just another crisis and issues management public relations firm. We’re your expert partner, your stress reliever, your roadmap to success. We’ll provide you with the tools and strategies to navigate the complexities of issues management, protect your reputation and achieve your goals – all while making your life easier.
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Issues management strategy
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Scenario planning and rapid response systems
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Spokesperson training
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Stakeholder activation
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Media monitoring and analysis
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Coalition building
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Environmental scanning
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Influencer engagement
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Message testing
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Social media monitoring, listening and engagement
Promoting Cutting-Edge Science
Our team raises awareness of cutting-edge science for Digestive Disease Week (DDW), the world’s largest annual gathering of digestive disease experts. Working with four major medical societies, we review hundreds of technical scientific abstracts and identify the most newsworthy research to build a multifaceted media outreach program. Through content development, press briefings, targeted earned media outreach, and social media promotion, we generate more than 1,500 earned media stories, 150,000 earned social impressions, and 2 billion total impressions annually.
Increasing Vaccinations through an Integrated Earned and Paid Media Campaign
To increase awareness of COVID-19 vaccination and treatment, our team developed an earned media marketing strategy for the U.S. Department of Health and Human Services We Can Do This Public Education Campaign. Based on research showing that the public puts its highest trust in local messengers, TRG engaged a cadre of experts, including pharmacists, infectious disease specialists and pediatricians to share timely, accurate health information. We conducted national, state and audience-specific outreach; trained national and local market spokespersons; led the development of an issues-management playbook, and spearheaded responses. We also created a rigorous system to vet and engage social media influencers and synchronize earned outreach with paid campaigns.
We generated more than 2 billion media impressions and engaged more than 100 local trusted messengers. Overall, the campaign resulted in more than 22 million people getting vaccinated in the first year.
