Positioning and Messaging

Strengthen your brand’s positioning and messaging in today’s dynamic environment through our PR services. To bolster your organization’s reputation, you need to be proactive, understand shifting trends, and anticipate challenges before they happen. That’s where TRG comes in, not just as consultants, but as an integral part of your team. With our experience and thorough research processes, we’ll position your organization for success and enhance your messaging to connect with your intended audiences.

Positioning and Messaging Solutions

We use our proprietary method of message testing – paired with our industry expertise for health, health care and science – to pinpoint how your target audiences perceive your organization’s positioning and how to tailor campaigns, issues and messages for maximum impact.

We start with understanding our clients’ target audiences: their situation and environment, what motivates them, what resonates with them emotionally and what evidence they require to take action. These insights are the sparks that ignite powerful storytelling.

Audience research
Storytelling
Issue positioning
Stakeholder interviews
Environmental scans and landscape analyses
Message development and testing
Message handbook creation

POSITIONING AND MESSAGING: CASE STUDIES

Inspiring a Movement

TRG leads the communications strategy for The Healthy Us Collaborative’s TakeCare initiative. As a trusted health care PR partner, TRG developed the strategic direction for TakeCare by conducting in-depth audience research to understand what motivates people from all walks of life to pursue health and well-being—and what barriers may hinder them. Using these insights and the latest behavioral science, we launched a refreshed brand presence and messaging through a new website, a robust social media campaign, and emotionally resonant storytelling content. We also worked closely with Durham, NC-based Duke Health and the Durham community on a pilot program, collaborating to build meaningful engagement and to help people discover their inherent personal power to create health and well-being in their lives.

Identifying Optimal Messaging

The Open Research Funders Group had relationships with many leading funding organizations but needed help getting organizations to formally commit to promoting open access to research data. Our team conducted message testing research with key stakeholders that produced new insights about barriers and decision makers. These insights formed the basis of a communications outreach plan and a message handbook with optimal language for stakeholder engagement.

Open Research Funders Group Message Handbook.

BOLSTERING YOUR ORGANIZATION’S POSITIONING WITH THE REIS GROUP

As an integral part of your team, we’re with you every step of the way to make sure your PR efforts resonate with your target audiences and motivate action.

Ready to turn challenges into opportunities? Contact us today and let us be your guide to a smoother, more successful PR journey.