Environmental Scans

Our clients gain unexpected insights from our environmental scans, which identify factors inside and outside the organization that impact success. Looking at current messaging, communications from similar organizations and competitors, and how the client shows up in earned and social media reveals where the organization is now so we can design communications strategies to take clients where they want to go.

TRG’s proven approach simultaneously builds the narrative, increases awareness and bolsters credibility. It also helps to facilitate audience engagement, identify hot buttons, areas of convergence and communications needs.

Environmental Scan Solutions

An audit of marketing materials
Earned and social media audits
Competitor Analysis
In-depth interviews
Message testing
Message handbook development
Messaging skills training workshops
Executive media training

CASE STUDIES

Society to Improve Diagnosis in Medicine

Beginning with an environmental scan, our team helped the Society to Improve Diagnosis in Medicine assemble a coalition to address diagnostic errors. Other advocacy groups were initially reluctant join this effort. Our research and analysis uncovered barriers to participation and formed the basis of messages that told the story of diagnostic errors in a way that persuaded 10 groups to join the new coalition.

American Speech-Language-Hearing Association

The American Speech-Language-Hearing Association (ASHA) engaged TRG to increase the use of interprofessional collaborative practice and education among its members. An environmental scan told us that members incorrectly believed they were already engaging in this type of practice. Armed with a deeper understanding of the barriers to understanding and full participation, we helped ASHA establish a consistent definition and found language to make benefits more tangible to members.