Thought Leadership

Our approach to thought leadership lies at the nexus of issue expertise and media visibility, with the goal of building credibility for our clients’ brands. Our thought leadership efforts engage brand leaders to best represent their organization’s mission, vision and values and – ultimately – elevate the organization’s profile and reputation.

Thought Leadership Solutions

Thought leadership strategy
Personal brand development
CEO message training
Executive positioning
Speaking engagements
Spokesperson issue expertise
Strategic partnerships
Expert commentaries and op-eds
Reporter meetings
Interview preparation
Award submissions

CASE STUDIES

Banner Health

Raised the profile of the senior leadership team at Banner Health, one of the nation’s largest secular nonprofit hospital systems, through the creation and execution of numerous thought-leadership opportunities on crucial issues facing the health care industry, including earned media, speaking engagements, award submissions, commentary placement and social media.

Blue Shield of California Foundation

Built thought leadership for the Blue Shield of California Foundation’s executives and generated earned media coverage of their key program areas, including domestic violence, economic stability and community engagement.