Executive Visibility and Thought Leadership PR Services
Narrative Building and Storytelling
For communications campaigns, narrative building is designed to shape public perception, drive behavior or influence opinion. Our thoughtful approach delivers impactful results for each client’s specific needs.
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Story framing
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Audience research
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Content development
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Spokesperson training
Executive Visibility
We strategically position senior leaders as trusted voices on pressing industry issues to enhance organizational credibility and influence. Our efforts help shape public discourse, build stakeholder trust, and differentiate individuals and organizations in a competitive marketplace.
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Personal brand development
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Speaking engagements
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Media relations
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Expert commentaries and op-eds
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Award submissions
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Reporter meetings
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Social media strategy
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Sponsored content
Advocacy Relations
Our thoughtful approach to advocacy relations delivers impactful results for each client’s specific needs and ensures their voices are heard on legislative, regulatory and public policy issues. We employ sophisticated strategies to effectively influence policymakers, opinion leaders, advocates and constituents.
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Strategic partnerships
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Local market engagement
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State-level advocacy
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Coalition building
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Events management
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Advocacy days
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Toolkit development
Bolstering a Health System’s Reputation
Banner Health, one of the nation’s largest nonprofit hospital systems, aimed to enhance its national reputation by showcasing its commitment to making health care more accessible and efficient. To achieve this, we developed personalized thought leadership platforms for Banner’s senior leadership team, focusing on their unique areas of expertise and the organization’s innovative approaches to health system management and patient care. Through strategic narrative building and storytelling, TRG successfully elevated Banner Health’s executive visibility, positioning the organization as an industry leader among its key stakeholders and the larger public.
Strengthening a Voice in the Policy Debate
The American Society for Health-System Pharmacists saw an urgent need to champion the vital but underrecognized role that their members play in improving medication use and patient safety. Our team developed a communications strategy to educate their key audiences—patients, media, policymakers and other health professionals—about the extensive training and advanced skills that hospital and health-system pharmacists bring to the patient care team.
We successfully positioned ASHP as a thought leader on major policy issues including drug shortages and clinician well-being, and we identified ways to mobilize ASHP members to amplify national messages in their local communities.
