Communications Strategy

health communications program cycle“For a communication program to be successful, it must be based on an understanding of the needs and perceptions of the intended audience,” according to Making Health Communications Programs Work, a guide developed and used by the U.S. Department of Health & Human Services, National Institutes of Health, and National Cancer Institute. This approach is based in social marketing theory, and it is the process we will follow in developing a communications strategy for our clients.

Our team can manage, schedule, coordinate, implement, and execute a broad range of programs and campaigns involving a high level of detail, intense deadlines, and complex subject matter. While our work ranges in scope, we excel on large, full-scale programs where we are able to flex our capabilities.

What we can do for you

      • Market research
      • Media and materials audits
      • Competitor analysis
      • Message development and testing
      • Organizational and issue positioning
      • Branding
      • Editorial services
      • Websites
      • Report development
      • Webinars and telebriefings
      • Annual meetings and journal article promotion
      • Expert commentary
      • High-level message training
      • Interview preparation
      • Reporter outreach
      • Clinical trial recruitment
      • Event planning
      • Issues management
      • Earned media
      • Social campaigns
      • Coalition-building
      • Tracking and measurement