Alyssa Slovin

Google is the world’s number one search engine, making it an effective channel for clients looking to reach their target audiences. But with the integration of generative AI into its search engine results through its new AI Overview tool, Google has started prioritizing its own AI results over other results – including ads. Google now […]

After graduating college and starting my first full-time salaried position last May, I was excited to learn the ins and outs of health care public relations. My managers and peers have truly taken me under their wing, and everyone has been an amazing mentor and resource. On top of that, we frequently hold office-wide professional […]

Your organization has worked hard and just finished preparing new resources, and you are excited for your audience to begin using them. You’ve posted all the new material on your website, but when you check your traffic, you don’t see the spike in page visits that you were expecting. It turns out that most of […]