Integrated PR Campaigns
Our integrated PR campaigns effectively communicate important health information to diverse audiences, from the general public and patients to health care providers and policymakers. Grounded in research and using tested messages and audience-appropriate channels, we achieve increased awareness, understanding and action.
Integrated PR Campaign Solutions
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Integrated PR campaign planning
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Patient education and awareness programs
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Digital campaigns
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Earned media strategy and outreach
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Organizational and issue positioning
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Branding
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Coalition-building
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Competitor analysis
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Content marketing
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Market research
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Message development and testing
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Report development
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Social media
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Media and materials audit
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Webinar planning and execution
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Website content development
CASE STUDIES
George Washington University
Promoted a new program by The George Washington University for primary care providers to routinize culturally responsive communication about HIV and COVID-19 testing and care with patients who identify as BIPOC and LGBTQIA+.
U.S. Department of Health and Human Services
Worked with two Presidential Administrations to develop and implement a local “trusted messenger” media strategy to communicate important public health messages for the U.S. Department of Health and Human Services’ COVID-19 Public Education Campaign.