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Stephanie Wight

Stephanie Wight works creatively to raise the national profile of her clients, through targeted media outreach, social media promotion, and content amplification strategies.

Advocacy & Communications on a Budget

July 13, 2017
Associations large and small grapple with a wide variety of advocacy issues. The Advocacy Leaders Network hosts a series of workshops targeted toward public affairs and government relations professionals to facilitate discussions around various strategies, trends, and case studies important to the field. A recent workshop, “Advocacy on the Cheap: Changing the World on Any […]

Optimizing Facebook Live to Engage Your Target Audience

November 15, 2016
The Reis Group has recently taken Facebook Live by storm, actively utilizing this relatively new broadcasting tool to bring added value and drive key messages to our clients’ target audiences. Facebook Live has proven to be highly relevant for our health care PR industry and appears to be a lasting trend that will continue to […]

Measurement Tactics: Improving Messaging & Engagement

July 8, 2016
In a crowded online space, social media posts require targeted messaging and visuals to reach and engage your desired audience.  In order to gain traction with consumers, brands must understand what motivates and influences them, and produce content that is helpful and relatable. By utilizing measurement tools, brands can get a better sense of what […]