Communications Strategy

health communications program cycle“For a communication program to be successful, it must be based on an understanding of the needs and perceptions of the intended audience,” according to Making Health Communications Programs Work, a guide developed and used by the U.S. Department of Health & Human Services, National Institutes of Health, and National Cancer Institute. This approach is based in social marketing theory, and it is the process we will follow in developing a communications strategy for our clients.

Our team can manage, schedule, coordinate, implement, and execute a broad range of programs and campaigns involving a high level of detail, intense deadlines, and complex subject matter. While our work ranges in scope, we excel on large, full-scale programs where we are able to flex our capabilities.

What we can do for you

    • • Market research
    • • Media and materials audits
    • • Competitor analysis
    • • Message development and testing
    • • Organizational and issue positioning
    • • Branding
    • • Editorial services
    • • Websites
    • • Report development
    • • Webinars and telebriefings
    • • Annual meetings and journal article promotion
    • • Expert commentary
    • • High-level message training
    • • Interview preparation
    • • Reporter outreach
    • • Clinical trial recruitment
    • • Event planning
    • • Issues management
    • • Earned media
    • • Social campaigns
    • • Coalition-building
    • • Tracking and measurement