Making the Link: Public Relations and Search Engine Optimization

by on August 2, 2017 in Digital

As PR pros, we have the fundamentals down when it comes to content. But to take full advantage of that content, we also need to know how to maximize its impact digitally by mastering search engine optimization (SEO). SEO is not an exact science and can require a lot of trial and error, so check …

Continue reading … “Making the Link: Public Relations and Search Engine Optimization”