messaging

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Optimizing Facebook Live to Engage Your Target Audience

Optimizing Facebook Live to Engage Your Target Audience

by on November 15, 2016 in Social Media

The Reis Group has recently taken Facebook Live by storm, actively utilizing this relatively new broadcasting tool to bring added value and drive key messages to our clients’ target audiences. Unlike Periscope, a live streaming app that is tied to Twitter, Facebook Live has proven to be highly relevant for our industry and appears to …

Measurement Tactics: Improving Messaging & Engagement

Measurement Tactics: Improving Messaging & Engagement

by on July 8, 2016 in Social Media

In a crowded online space, social media posts require targeted messaging and visuals to reach and engage your desired audience.  In order to gain traction with consumers, brands must understand what motivates and influences them, and produce content that is helpful and relatable. By utilizing measurement tools, brands can get a better sense of what …