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PR’s Role in Patient Engagement | O’Dwyer’s

Patients and families often need guidance to make informed and confident decisions about their health and health care. Check out Sharon’s article in O’Dwyer’s October issue to learn how communications professionals play a critical role in encouraging and influencing conversations and in promoting shared decision-making. Some of the key takeaways include:


  • Make it a priority for hospitals, health systems
  • Provide more knowledge and tools
  • Carve out a role for communications
  • Create patient engagement initiatives
  • Approach it together
  • Watch your word choices
  • Be inclusive
  • Be clear

Access the article here.