Our Approach to Promoting Science at Annual Meetings

Staff
March 23, 2023
Promoting Science

At The Reis Group we are constantly innovating and evolving the ways we work with clients to promote important research coming out of scientific meetings. As publications cut their news staff in half, and the digital wave continues to transform the PR landscape, it’s important to stay ahead of the latest trends, while also recognizing when to stick to tried and true tactics.

Here are five communications trends to jumpstart the media potential of your next annual meeting:

Ditch news conferences for media partnerships and live social events
Expand coverage through embargo “waves” to appeal to the 24/7 news cycle
Offer reporters an added visual perspective through video packages
Highlight abstracts with click-worthy headlines
Host informal roundtables with leading experts and media to discuss hot topics emerging from the meeting

In addition to managing the press room for scientific meetings, The Reis Group works with medical societies on consumer education campaigns, thought leadership, and positioning of important issues. Check out our case studies and services to learn more about our work in science promotion, public education, advocacy relations, and thought leadership.

Staff

The Reis Group is a Washington, D.C.-based public relations agency focused on health and social causes. We are passionate about our clients’ issues and believe in the power of communications to transform lives.

Related Posts

Nourishing your Social Media Campaigns

Nourishing your Social Media Campaigns

Your organization has worked hard and just finished preparing new resources, and you are excited for your audience to begin using them. You’ve posted all the new material on your website, but when you check your traffic, you don’t see the spike in page visits that you were expecting. It turns out that most of […]

Banishing the Wooden Lead: Three Ways to Make PR Writing More Engaging

Banishing the Wooden Lead: Three Ways to Make PR Writing More Engaging

One of the worst sins when I was in journalism school was to write a “wooden lead.” The grizzled—or should I say seasoned—editors who taught newswriting and editing at the University of Oklahoma would scowl at empty words at the top of a news story, crossing out one, two or even three dull opening paragraphs, […]

Health care PR: What’s the landscape for 2023?

Health care PR: What’s the landscape for 2023?

February 17, 2023

As the new year unfolds and the pandemic is no longer dominating our lives, we are excited to see what unexpected developments the future brings. Working in health care public relations, we are often charged with communicating complex health care messages in a rapidly changing—and sometimes volatile—environment. We must constantly adapt to these unpredictable dynamics […]

Boutique Agency of the Year

2022 Finalist

The Reis Group is a woman-owned, boutique public relations agency focused on health and social causes. We are passionate about our clients' issues and believe in the power of communications to transform lives.

Member U.S. Small Business Chamber of Commerce