In looking toward the year ahead, there are many ways—known and unknown—that the public relations world will be changing and evolving. As health care PR professionals, it’s vital to the success of our clients that we find new ways to overcome challenges and stay on top of the important trends in our field. Here are few that have caught my attention recently:
While there is much to be excited about, a few challenges remain to be overcome for health care PR agencies.
I am particularly excited about the prospects for 2019. PR is thriving and its value is growing. We’ll find new ways to deal with old challenges, and we’ll inevitably be faced with new challenges that will demand more hard work and creativity, which can mean growth opportunities for both people and organizations. Buckle up for an unpredictable ride!
The Reis Group is a woman-owned, boutique public relations agency focused on health and social causes. We are passionate about our clients' issues and believe in the power of communications to transform lives.
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