On Friday, the Centers for Medicare and Medicaid Services (CMS) released the much-anticipated final rule on the Quality Payment Program (QPP), which is part of the Medicare Access and CHIP Reauthorization Act of 2015 – better known as MACRA. This rule is 2,200 pages (a length that surprises no one familiar with CMS rules) and provides financial incentives—and penalties—for clinicians in the move toward value-based care.
Because this rule will affect hundreds of thousands of clinicians, I think health care communications professionals have a prime opportunity to take an active role in helping clinicians understand the requirements and explain its impact on care delivery by promoting the voices of thought leaders in the field.
I think it’s important to frame any discussion about the rule by the two tracks that clinicians can choose from:
Now the final rule comes after the agency heard from nearly 100,000 attendees at their outreach sessions and received more than 4,000 comments (as CMS’ acting administrator Andy Slavitt discussed in his blog). The feedback provided seems to have online prednisone made a difference in shaping the final rule and gave clinicians a lot of flexibility, which I found somewhat surprising:
To help health care providers understand these and other aspects of the final rule, communications professionals can do things such as issuing informational one-pagers, and coordinating sessions where providers and administrative staff can speak to individuals who understand the new requirements. I’ve heard experts say how important it is that clinicians understand what CMS needs since there’s more than a year’s delay between reporting data to CMS and the actual start of payment adjustments.
For health care organizations that have subject-matter experts, this is the perfect opportunity to develop thought-leadership pieces that can be placed with health trades. Communication professionals can also pitch the availability of these experts to provide interviews that give reporters an on-the-ground perspective of the rule’s impact.
This rule gives communications professionals the chance to show the value they bring to their health care organization by helping providers understand and follow the evolving reimbursement rules and by positioning their experts as industry thought leaders.