by Beth Casteel on May 7, 2020 in Media Relations, Science, Science Promotion
This article previously appeared in PRSA-NCC : The Guardian recently published an article on how the lupus drug hydroxychloroquine came to be touted as a “miracle cure” for COVID-19. This story is a must-read for any of us in public relations involved in promoting medical research. The article traces the beginnings of the hype of …
Continue reading … “Ethical and Accurate Science Promotion: Lessons from COVID-19 and Hydroxychloroquine”
by Tamara Moore on April 23, 2020 in Event Planning, Media Relations, Science Promotion
This article previously appeared in PRSA-NCC and O’Dwyer’s: Nearly 30 annual scientific meetings have already been canceled, postponed, or moved into a virtual format because of the coronavirus pandemic. Countless more major events will succumb as shelter-in-place and stay-at-home guidance is extended through April and beyond. As a healthcare-focused agency, The Reis Group is quickly …
Continue reading … “What do PR professionals do when COVID19 cancels major annual meetings?”
