Our Take

Want to get to know us better? Read our passionate perspectives on the latest communications trends, healthcare issues, workplace challenges, and life goals.

Elevating Reputations

Calm in the Storm: Five Tips to Stay Cool in Crisis Communications

September 21, 2022
Calm in the Storm: Five Tips to Stay Cool in Crisis Communications By the nature of our jobs, health care public relations agencies are often called on to provide communications counsel and identify how to act during a crisis. We’re also expected to remain calm under pressure. But that isn’t easy – especially when a […]

The Three Ps for a Successful Presentation

April 12, 2022
In the world of health care public relations agencies, presentations take on many forms – sharing findings from environmental scans and landscape analyses, presenting patient education and awareness programs, and providing updates on thought leadership efforts to name a few. This can be a daunting task for those of us who aren’t natural public speakers, […]

Deploying an Unexpectedly Powerful Tool in Public Relations: Empathy

January 12, 2022
Public relations and communications professionals have many skills in our toolboxes that we develop and refine over our careers. One of the most important—and one of the least discussed—is the power of empathy. It could be called a skill sharpener because it can make every other tool we deploy more effective. Seeing the world from […]

Are You Prepared in Case of an Emergency?

January 24, 2020
Does your organization have a plan in place to respond to an emerging issue like a negative media article, a major reorganization or a controversial legal matter? According to a recent PR News article, PR pros anticipate a rise in crisis communications as we enter the new decade and it’s important that your organization not […]


December 16, 2016
Introducing yourself in a meeting seems easy enough. Then why do so many people fail to make the most of it, and sometimes even leave a bad impression? Some people talk incessantly about all their experience and accomplishments in what ends up putting off rather than impressing their listeners. Others give only the bare minimum, […]

Four Tips for Successful Leaders

December 1, 2016
Focus. Confidence. Integrity. Passion. These are key qualities of effective leaders, as outlined in a highly useful presentation at a recent Public Relations Society of America luncheon in Charlotte, N.C. Establishing yourself as a leader is vital to building your role on your team, and advancing your career to the next level. It’s something that […]

Optimizing Facebook Live to Engage Your Target Audience

November 15, 2016
The Reis Group has recently taken Facebook Live by storm, actively utilizing this relatively new broadcasting tool to bring added value and drive key messages to our clients’ target audiences. Facebook Live has proven to be highly relevant for our health care PR industry and appears to be a lasting trend that will continue to […]

Broadcast Prep: Getting Your Organization Ready

August 17, 2016
Recently, our firm had the privilege of working with some high-profile scientific clients to film two ambitious documentaries and a substantial evening broadcast feature story. Doing so reminded me just how much preparation goes into these earned media story formats and how much time the client needs to allocate before the film crew, producers and […]

Politically Speaking: What Can A Good Speech Teach Us?

July 27, 2016
Whether you are a political junky live-streaming convention coverage all day or just a casual observer catching up via morning-digest emails, it’s worth the effort for PR pros and business leaders to study what makes a political speech effective. Political figures have the advantages of teams of writers, voice coaches, teleprompters, and hours of practice, […]

Preparing Your Spokesperson for Media Interviews

July 20, 2016
An important element to an impactful news story is the human element which is why more and more reporters are incorporating the experiences of a spokesperson to enhance their story. While a subject matter expert voice is important and helps to provide important information and create credibility, a consumer spokesperson’s first-hand experience can help a story […]