Elevating Reputations

Since the start of COVID-19, we all experienced a mass migration into the virtual world. Over time, as America’s businesses and organizations are moving to a hybrid work environment, it’s still clear that Zoom is here to stay. Realizing that this would be our new normal, The Reis group has concentrated on how to maintain—and […]

We come across bridges in our everyday lives, and rarely think about them; that was me, until I started working in public relations. Now, every time I see one, I think of how it relates to our work in media outreach. As public relations professionals, we are often tasked with elevating the reputations of our […]

Calm in the Storm: Five Tips to Stay Cool in Crisis Communications By the nature of our jobs, health care public relations agencies are often called on to provide communications counsel and identify how to act during a crisis. We’re also expected to remain calm under pressure. But that isn’t easy – especially when a […]

In the world of health care public relations agencies, presentations take on many forms – sharing findings from environmental scans and landscape analyses, presenting patient education and awareness programs, and providing updates on thought leadership efforts to name a few. This can be a daunting task for those of us who aren’t natural public speakers, […]

Public relations and communications professionals have many skills in our toolboxes that we develop and refine over our careers. One of the most important—and one of the least discussed—is the power of empathy. It could be called a skill sharpener because it can make every other tool we deploy more effective. Seeing the world from […]

Does your organization have a plan in place to respond to an emerging issue like a negative media article, a major reorganization or a controversial legal matter? According to a recent PR News article, PR pros anticipate a rise in crisis communications as we enter the new decade and it’s important that your organization not […]

Introducing yourself in a meeting seems easy enough. Then why do so many people fail to make the most of it, and sometimes even leave a bad impression? Some people talk incessantly about all their experience and accomplishments in what ends up putting off rather than impressing their listeners. Others give only the bare minimum, […]

Focus. Confidence. Integrity. Passion. These are key qualities of effective leaders, as outlined in a highly useful presentation at a recent Public Relations Society of America luncheon in Charlotte, N.C. Establishing yourself as a leader is vital to building your role on your team, and advancing your career to the next level. It’s something that […]

The Reis Group has recently taken Facebook Live by storm, actively utilizing this relatively new broadcasting tool to bring added value and drive key messages to our clients’ target audiences. Facebook Live has proven to be highly relevant for our health care PR industry and appears to be a lasting trend that will continue to […]

Recently, our firm had the privilege of working with some high-profile scientific clients to film two ambitious documentaries and a substantial evening broadcast feature story. Doing so reminded me just how much preparation goes into these earned media story formats and how much time the client needs to allocate before the film crew, producers and […]