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5 Tips for Healthcare Public Relations During COVID-19

5 Tips for Healthcare Public Relations During COVID-19

by on May 18, 2020 in Our Take, Public Relations

COVID-19 is overtaking news coverage and overturning every aspect of healthcare public relations. This unique environment presents new challenges, as well as new opportunities. As the account manager for two healthcare clients directly impacted by the COVID-19 pandemic, I have learned first-hand that navigating clients through this atmosphere requires taking risks, being flexible, and savoring …

Are You Prepared in Case of an Emergency?

Are You Prepared in Case of an Emergency?

by on January 24, 2020 in Public Relations

Does your organization have a plan in place to respond to a crisis situation like a negative media article, a major reorganization, or a controversial legal matter? According to a recent PR News article, PR pros anticipate a rise in crisis communications as we enter the new decade and it’s important that your organization not …

How to Stay Informed and Ahead of the Political Game

How to Stay Informed and Ahead of the Political Game

by on May 2, 2017 in Policy

The dizzying pace of change in the Washington public policy climate under a new administration presents unpredictable challenges for those of us working in communications. Rapid-paced executive orders and seemingly contradictory announcements can create a chaotic information environment. But as communicators, we can’t let this hold us back from doing what we do best. We …