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Firm Culture

Want to get to know us better? Read our passionate perspectives on the latest communications trends, health care issues, workplace challenges and life goals.

Thriving in an Uncertain Health Care Environment | O’Dwyer’s

October 11, 2017
The unpredictable policy seesaw we are experiencing with the new Administration and Congress appears to be having a tangible impact on the lives of health care communications professionals, and not just those focused on policy. To learn more about how the uncertain health care environment is affecting workloads and to understand how communications experts are […]

Passion Points: What Drives You?

June 27, 2017
Health care PR, particularly in these politically turbulent and uncertain times, has become a 24/7 business. You’re expected to be supernaturally connected to your smartphone, your email, and all the key websites of the instantaneously changing news cycle. Not only is this unrealistic; it’s unwise, and even unhealthy. Research shows that a myopic and hyper-vigilant […]

Marking Our One-Year Anniversary

June 1, 2017
I am both thrilled and humbled as The Reis Group marks its one-year anniversary of charting a new course in pursuit of the highest level of communications expertise in health, health care, science, and social issues. The energy of our team, our new office, our clients and their issues, our partners and their support, have […]

The Art of Working Remotely

April 4, 2017
According to, 50% of the U.S. workforce holds a job that is compatible with at least partial telework, and approximately 20-25% of the workforce teleworks with some frequency. This is a more than 100% increase since 2005, and represents a major shift in workplace dynamics. Every industry is different, but in the world of […]

Invest in Women. Reap the Rewards.

March 22, 2017
Investing in women is not only smart, it’s vital to success. Professional organizations are critical for supporting and mentoring women, which is why I am thrilled to join the talented, skilled, and motivated group of women on the Washington Women in Public Relations 2017 Board of Directors. But I want to let you in on […]

New Challenges for Health Care PR in 2017

January 26, 2017
2016 was a year of unprecedented change for our industry, with high-stakes battles over the Affordable Care Act, Medicare and Medicaid, culminating in a watershed presidential election. And, if the first few weeks of 2017 are any predictor, health care communications is heading into another turbulent, exciting, and pivotal period. To keep up with the […]

PR’s Role in Patient Engagement | O’Dwyer’s

October 21, 2016
Patients and families often need guidance to make informed and confident decisions about their health and health care. Check out Sharon’s article in O’Dwyer’s October issue to learn how communications professionals play a critical role in encouraging and influencing conversations and in promoting shared decision-making. Some of the key takeaways include: Make it a priority […]

Sharon Reis Named 2016 Finalist in the WWPR Annual Women of the Year Award

October 7, 2016
Sharon Reis, principal of The Reis Group, has been named a finalist in Washington Women in Public Relations’ (WWPR) 27th annual Women of the Year award. The award celebrates the accomplishments of women who are raising the bar in public relations. “We’re thrilled to honor Sharon Reis as a Woman of the Year finalist in […]

Make Vacation a Priority – for Your Health

September 13, 2016
As summer winds down, the days become shorter, kids head back to school, and the morning rush hour traffic picks up. By now, many of us are wistfully reflecting on those precious days this summer that weren’t crammed with meetings or deadlines, but instead were filled with hours on the beach holding delicious fruity drinks […]

Charting a New Course

June 1, 2016
My entire team and I are charting a new course and launching a new public relations agency that fosters creativity and growth while balancing fun and flexibility. We come to work every day driven by our passion for working on meaningful issues and making a difference. Opening The Reis Group has been met with excitement […]