by Peter Perl on May 9, 2019 in Writing
The primary goal in much of our work is to get our clients’ stories out there to the general public in a way that explains and promotes their best efforts. I worked in the media for 40 years, including 33 years at The Washington Post, and over the course of my reporting and editing career …
Continue reading … “Five Basic Tips for Writing Better News Releases”
by Hieu Nguyen on March 7, 2017 in Media Relations
Even in today’s unprecedented news environment, media relations is still about the fundamentals. Since January 20 (and arguably since November 8), it’s been impossible to predict the topic du jour of the news cycle because of what’s been coming out of Washington, D.C. This uncertainty has some healthcare communicators wondering how best to approach media …
Continue reading … “Media Relations Fundamentals”
