by Stacy Skelly on May 18, 2020 in Our Take, Public Relations
COVID-19 is overtaking news coverage and overturning every aspect of healthcare public relations. This unique environment presents new challenges, as well as new opportunities. As the account manager for two healthcare clients directly impacted by the COVID-19 pandemic, I have learned first-hand that navigating clients through this atmosphere requires taking risks, being flexible, and savoring …
Continue reading … “5 Tips for Healthcare Public Relations During COVID-19”
by Beth Casteel on May 7, 2020 in Media Relations, Science, Science Promotion
This article previously appeared in PRSA-NCC : The Guardian recently published an article on how the lupus drug hydroxychloroquine came to be touted as a “miracle cure” for COVID-19. This story is a must-read for any of us in public relations involved in promoting medical research. The article traces the beginnings of the hype of …
Continue reading … “Ethical and Accurate Science Promotion: Lessons from COVID-19 and Hydroxychloroquine”
by Sloane Fisher on in Our Take, Public Relations
COVID-19 has upended office life and we are all living with a new normal. As a young PR professional working in healthcare communications, I’m looking for ways to learn new skills and break through the pandemonium to continue to grow. When we began working remotely full time, I was worried that my professional development would …
Continue reading … “Working—and growing—during a pandemic as a newly minted healthcare PR professional”
by Tamara Moore on April 23, 2020 in Event Planning, Media Relations, Science Promotion
This article previously appeared in PRSA-NCC and O’Dwyer’s: Nearly 30 annual scientific meetings have already been canceled, postponed, or moved into a virtual format because of the coronavirus pandemic. Countless more major events will succumb as shelter-in-place and stay-at-home guidance is extended through April and beyond. As a healthcare-focused agency, The Reis Group is quickly …
Continue reading … “What do PR professionals do when COVID19 cancels major annual meetings?”
by Peter Perl on April 2, 2020 in Leadership
Our high-speed, media-saturated digital world sometimes feels like a dense, dark jungle with huge shadowy trees and thick tangled vines that block out most of the sunlight and leave us in darkness. Our job in public relations is to shine a light to cut through this darkness on behalf of our clients and highlight their …
Continue reading … “Think Like a Thought Leader”
