Our Take - The Reis Group, LLC

Want to get to know us better? Read our passionate perspectives on the latest communications trends, healthcare issues, workplace challenges, and life goals.

I’ve got too much on my plate! Lessons on Effective Time Management

I’ve got too much on my plate! Lessons on Effective Time Management

by on February 11, 2022 in Leadership

At some point, we all find ourselves pulled in what feels like a million different directions at work. For me, working at a fast-paced, award-winning healthcare communications agency means a variety of clients to serve, supervisors to please, and constant deadlines to meet. It’s easy to feel overwhelmed, and often, just when you think you …

Deploying an Unexpectedly Powerful Tool in Public Relations: Empathy

Deploying an Unexpectedly Powerful Tool in Public Relations: Empathy

by on January 12, 2022 in Public Relations

Public relations and communications professionals have many skills in our toolboxes that we develop and refine over our careers. One of the most important—and one of the least discussed—is the power of empathy. It could be called a skill sharpener because it can make every other tool we deploy more effective. Seeing the world from …

Message Testing: The Foundation of a Successful Communications Strategy

Message Testing: The Foundation of a Successful Communications Strategy

by on May 5, 2021 in Public Relations

This article also appeared in PR News. When our clients ask our team to help them grow their membership or reach a new audience, we usually begin with message testing. It’s a critical part of the process for a solid communications strategy. Unfortunately, it is often skipped due to tight deadlines or limited budgets. But …

Be Your Own — and Your Team’s — Best Editor: Six Tips for Editing Like A Pro

Be Your Own — and Your Team’s — Best Editor: Six Tips for Editing Like A Pro

by on April 26, 2021 in Public Relations

This article also appeared in Bulldog Reporter. Everyone needs an editor. In our world of public relations, everyone is a writer and an editor at some point. Here are some tips for being a better editor, whether you are reviewing the work of a colleague or giving your own first draft one last look: Read …