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Our Take

Want to get to know us better? Read our passionate perspectives on the latest communications trends, health care issues, workplace challenges and life goals.

From Journalism to Health Care PR: Transforming Lives Through Communications

November 15, 2023
If anyone had ever told me that after my 40-year career in journalism I would spend a 5th decade working in health care public relations, I would have been highly skeptical. For one thing, that would mean living into my 70s (!!) which was never certain. But even more unlikely was the idea that Peter […]

Managing and Mentoring the Next Generation of Health Care Public Relations Professionals

October 18, 2023
COVID-19 has turned our workplaces upside-down, creating a remote/hybrid office environment that has changed when and where we come to work. At The Reis Group, we have also come to fully realize that we must also change how we work with each other. In our case, TRG has converted to a Tuesday-Wednesday in-office schedule, with […]

Building the Hybrid Office of the Future—Today

October 5, 2023
How to maintain a vibrant culture, build a bond with team members and foster productivity in today’s new work environment. This article also appeared in O’Dwyer’s health care issue. The way we work has completely changed. People who have spent their careers commuting to the office five days a week now greatly value the freedom […]

Taking the Pulse of Health Care Policy

October 2, 2023
In the world of health care public relations, we are tasked with staying up to date with industry trends, elevating reputations and developing earned media plans. As a Washington D.C.-based agency, we have the advantage of being close to policy action so we can keep tabs on what our clients need to know about the […]

5 Tips for Growing into Your New Role at Work

September 13, 2023
After graduating college and starting my first full-time salaried position last May, I was excited to learn the ins and outs of health care public relations. My managers and peers have truly taken me under their wing, and everyone has been an amazing mentor and resource. On top of that, we frequently hold office-wide professional […]

How to Conquer Zoom: Webinar Edition

August 10, 2023
Since the start of COVID-19, we all experienced a mass migration into the virtual world. Over time, as America’s businesses and organizations are moving to a hybrid work environment, it’s still clear that Zoom is here to stay. Realizing that this would be our new normal, The Reis group has concentrated on how to maintain—and […]

Four considerations to integrate AI into your health care PR practices

July 12, 2023
For the public relations industry, as for nearly every sector right now, artificial intelligence remains largely an unknown. AI’s ethical use is hotly debated. Its capability to accelerate our work is unmatched. Yet none of us can fully comprehend the impact it will have on health care PR practices or on health care overall. In […]

TRG’s 7th Year: Learning the inner workings of our health care system—from a new perspective

June 15, 2023
I have worked in health care public relations for more than 25 years and this June marks the seventh anniversary of TRG, the company I founded in 2016. Over these years, I have represented hospitals and health systems, medical societies, research institutes, and foundations spanning all sectors of the health care system. I’ve promoted scientific […]

The Role of a Commentary in Earned Media Outreach

May 16, 2023
In the big, fast-moving world of health care communications, there’s such a flood of news and information that it can seem almost impossible to make your client’s voice stand out above the noise of the crowd. But it’s more important than ever to try to find ways for their voice to be heard, which is […]

How PR Can Make a Meaningful Public Health Impact

May 9, 2023
Everyone has their own unique career journey. As a recent grad who just last year received my master’s in Public Health, I may not be the typical person you might think would be working at a PR agency. Public health is an incredibly broad field – some of my colleagues are tracking infectious diseases or […]