Our Take

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After Covid-19, Will Americans Still Struggle to Make Health and Well-Being a Priority?

After Covid-19, Will Americans Still Struggle to Make Health and Well-Being a Priority?

by on July 8, 2020 in Public Relations

This blog also appeared on PRSA-NCC. COVID-19 has exploded the healthcare system. But sometime in the future, Americans will return to “normal” and once again will concentrate on the basics of staying healthy in their everyday lives. The coronavirus has revealed how vulnerable so many of us are because of underlying conditions. Two years ago, …

5 Tips for Healthcare Public Relations During COVID-19

5 Tips for Healthcare Public Relations During COVID-19

by on May 18, 2020 in Our Take, Public Relations

COVID-19 is overtaking news coverage and overturning every aspect of healthcare public relations. This unique environment presents new challenges, as well as new opportunities. As the account manager for two healthcare clients directly impacted by the COVID-19 pandemic, I have learned first-hand that navigating clients through this atmosphere requires taking risks, being flexible, and savoring …

Ethical and Accurate Science Promotion: Lessons from COVID-19 and Hydroxychloroquine

Ethical and Accurate Science Promotion: Lessons from COVID-19 and Hydroxychloroquine

by on May 7, 2020 in Media Relations, Science, Science Promotion

This article previously appeared in PRSA-NCC  : The Guardian recently published an article on how the lupus drug hydroxychloroquine came to be touted as a “miracle cure” for COVID-19. This story is a must-read for any of us in public relations involved in promoting medical research. The article traces the beginnings of the hype of …

Working—and growing—during a pandemic as a newly minted healthcare PR professional

Working—and growing—during a pandemic as a newly minted healthcare PR professional

by on in Our Take, Public Relations

COVID-19 has upended office life and we are all living with a new normal. As a young PR professional working in healthcare communications, I’m looking for ways to learn new skills and break through the pandemonium to continue to grow. When we began working remotely full time, I was worried that my professional development would …