Our Take

On Tuesday, December 12, 2023, Sharon Reis was inducted into the Hall of Fame for the Public Relations Society of America’s National Capital Chapter. Sharon was honored for her dedication to health, health care and social issues, including her work on campaigns to prevent Alzheimer’s disease, raise awareness of colorectal cancer, fight COVID-19 and promote […]

When people ask me what I do, I sometimes say I’m a matchmaker — but not the romantic kind. I match our clients’ needs and narratives with the needs of journalists to bring attention to the organizations’ expertise, accomplishments and issues. In the jargon of public relations, I specialize in earned media. To be an […]

If anyone had ever told me that after my 40-year career in journalism I would spend a 5th decade working in health care public relations, I would have been highly skeptical. For one thing, that would mean living into my 70s (!!) which was never certain. But even more unlikely was the idea that Peter […]

COVID-19 has turned our workplaces upside-down, creating a remote/hybrid office environment that has changed when and where we come to work. At The Reis Group, we have also come to fully realize that we must also change how we work with each other. In our case, TRG has converted to a Tuesday-Wednesday in-office schedule, with […]

How to maintain a vibrant culture, build a bond with team members and foster productivity in today’s new work environment. This article also appeared in O’Dwyer’s health care issue. The way we work has completely changed. People who have spent their careers commuting to the office five days a week now greatly value the freedom […]

In the world of health care public relations, we are tasked with staying up to date with industry trends, elevating reputations and developing earned media plans. As a Washington D.C.-based agency, we have the advantage of being close to policy action so we can keep tabs on what our clients need to know about the […]

After graduating college and starting my first full-time salaried position last May, I was excited to learn the ins and outs of health care public relations. My managers and peers have truly taken me under their wing, and everyone has been an amazing mentor and resource. On top of that, we frequently hold office-wide professional […]

Since the start of COVID-19, we all experienced a mass migration into the virtual world. Over time, as America’s businesses and organizations are moving to a hybrid work environment, it’s still clear that Zoom is here to stay. Realizing that this would be our new normal, The Reis group has concentrated on how to maintain—and […]

For the public relations industry, as for nearly every sector right now, artificial intelligence remains largely an unknown. AI’s ethical use is hotly debated. Its capability to accelerate our work is unmatched. Yet none of us can fully comprehend the impact it will have on health care PR practices or on health care overall. In […]

I have worked in health care public relations for more than 25 years and this June marks the seventh anniversary of TRG, the company I founded in 2016. Over these years, I have represented hospitals and health systems, medical societies, research institutes, and foundations spanning all sectors of the health care system. I’ve promoted scientific […]