This article previously appeared in Bulldog Reporter. Promoting the thought-leadership profile of our clients is a hallmark capability of The Reis Group and something that we do for our health care clients regularly. As the pandemic continues to threaten the health and economy of our nation, and social injustice issues still occupy center stage, it’s …
Whether you’ve been working in health, public health, media, or public relations, or you’re just a human trying to survive, 2020 has been an unforgettable and bizarre experience. Endless depressing case counts and deaths. COVID-19 special reports. White House coronavirus briefings. CDC, WHO and Task Force updates and trending hashtags about PPE, testing, ventilators and …
Continue reading … “Following the “COVID Story”: Reflecting on Coronavirus Media Coverage”
This article originally appeared in O’Dwyer’s October 2020 Healthcare Issue. Failure to stay relevant is a catastrophe for PR professionals. For 2020, relevancy is the primary determinant of success in the era of COVID-19. For all of us, not just those in healthcare communications, this has been a year of chaos. We were forced to …
Continue reading … “Shifting Healthcare Communications Strategies”
A popular theory of evolution serves as a good analogy for approaches to media pitching. In biology, organisms are classified according to the evolutionary “strategies” they use for reproduction and long-term survival of the species. Humans and elephants are known as “K-selected” organisms. Within these species, individuals have just a few offspring over their lifetime …
Continue reading … “Elephants vs Mosquitos: Which Approach to Media Outreach Gets Results”
“Cancer survivor.” It’s a title of honor that 17 million Americans are proud to wear. While the title is hard-won, for many survivors the sense of relief and gratitude drift away quickly, leaving in its place difficult challenges such as depression, substance use, and unhealthy diet and lifestyle. These disturbances have a real impact — …