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Want to get to know us better? Read our passionate perspectives on the latest communications trends, health care issues, workplace challenges and life goals.

Banishing the Wooden Lead: Three Ways to Make PR Writing More Engaging

March 2, 2023
One of the worst sins when I was in journalism school was to write a “wooden lead.” The grizzled—or should I say seasoned—editors who taught newswriting and editing at the University of Oklahoma would scowl at empty words at the top of a news story, crossing out one, two or even three dull opening paragraphs, […]

Health care PR: What’s the landscape for 2023?

February 17, 2023
As the new year unfolds and the pandemic is no longer dominating our lives, we are excited to see what unexpected developments the future brings. Working in health care public relations, we are often charged with communicating complex health care messages in a rapidly changing—and sometimes volatile—environment. We must constantly adapt to these unpredictable dynamics […]

Communications Solutions to 2023 Advocacy Challenges

February 8, 2023
As a public relations agency serving medical societies, foundations and health care leaders, The Reis Group often helps clients with earned media and thought-leadership strategies to support their national and state-level advocacy goals. And, for me, having spent the better part of my career at the nexus of communications and policy, I love tackling these […]

Promoting Science: How to Get the Media to Cover Research

January 19, 2023
As a communications firm dedicated to health and medicine, promoting science is a major pillar of our work. Over years on The Reis Group team, I have worked to generate national media coverage for dozens of journal articles and scientific abstracts. My background includes a master’s degree in public health, which taught me the importance […]

Executive Thought Leadership: An Important Investment for 2023

January 13, 2023
You are reading through your morning news when a story piques your interest about how to tell whether respiratory symptoms signal COVID-19 or the flu or RSV. You begin to read the article in more detail and notice that a physician from another health system is quoted as the main expert in the article. You […]

Creating an Inclusive Workplace

October 11, 2022
As the director of human resources, it’s my job to ensure that our workplace culture is open, inclusive, welcoming, and safe. As a boutique health care PR agency, every new hire brings new energy and perspectives to the team and influences the team dynamic. With several new hires joining this summer, I sought to beef […]

Calm in the Storm: Five Tips to Stay Cool in Crisis Communications

September 21, 2022
Calm in the Storm: Five Tips to Stay Cool in Crisis Communications By the nature of our jobs, health care public relations agencies are often called on to provide communications counsel and identify how to act during a crisis. We’re also expected to remain calm under pressure. But that isn’t easy – especially when a […]

Good Project Management is an Art – Not a Science

August 3, 2022
Deadlines, discipline, and organization – these are the tenets of good project management that most can agree on. But as a vice president at a health care PR firm in Washington DC, I’ve learned that good project management goes beyond these principles. It’s more than keeping diligent timelines. There is also an art to it. […]

THE MORE THINGS CHANGE…

June 1, 2022
The Reis Group marks its sixth anniversary this month and there is a lot to celebrate. We were named a finalist for the Top Boutique Agencies for 2022 by PRWeek and we also made the list of best agencies for PR Daily. In addition, our energetic and skilled team is growing. Our health care clients […]

Building Successful Connections in a Remote Working World

May 16, 2022
When I joined The Reis Group in September 2021, I was starting a fully remote job for the first time. As an introvert, the thought of meeting new coworkers and clients, networking with reporters, and trying to get the feel of a new workplace already felt overwhelming. Knowing that I would be doing all these […]