8 Ways to Squeeze in Time for Professional Progress
Even with less commute time, there still never seems to be quite enough hours in the workday. However, by incorporating some strategy, you can continue your professional development without too much trouble. After fully embracing the term “maximizing” to describe my life approach, I’ve come up with ways to make time for the important things, […]
A Clearer Path Forward for 2021
Kindness. Recovery. Brightness. These are some of the words my colleagues used during a recent Zoom meeting to describe their hopes and expectations for 2021. Several shared news of a friend’s pregnancy, an engagement, a pleasant family milestone, or possible vacation. Their energy and optimism reminded me that despite the pain and chaos of the […]
Building Your Personal Brand
This article previously appeared in Bulldog Reporter. Promoting the thought-leadership profile of our clients is a hallmark capability of The Reis Group and something that we do for our health care clients regularly. As the pandemic continues to threaten the health and economy of our nation, and social injustice issues still occupy center stage, it’s […]
Following the “COVID Story”: Reflecting on Coronavirus Media Coverage
Whether you’ve been working in health, public health, media, or public relations, or you’re just a human trying to survive, 2020 has been an unforgettable and bizarre experience. Endless depressing case counts and deaths. COVID-19 special reports. White House coronavirus briefings. CDC, WHO and Task Force updates and trending hashtags about PPE, testing, ventilators and […]
Shifting Health Care Communications Strategies
This article originally appeared in O’Dwyer’s October 2020 Healthcare Issue. Failure to stay relevant is a catastrophe for PR professionals. For 2020, relevancy is the primary determinant of success in the era of COVID-19. For all of us, not just those in health care communications, this has been a year of chaos. We were forced […]
Elephants vs Mosquitos: Which Approach to Media Outreach Gets Results
A popular theory of evolution serves as a good analogy for approaches to media pitching, whether we are promoting scientific research or increasing awareness of a health issue. In biology, organisms are classified according to the evolutionary “strategies” they use for reproduction and long-term survival of the species. Humans and elephants are known as “K-selected” […]
Innovative Cancer Communications Tools Keep Survivors Focused on Healthy Behaviors
“Cancer survivor.” It’s a title of honor that 17 million Americans are proud to wear. While the title is hard-won, for many survivors the sense of relief and gratitude drift away quickly, leaving in its place difficult challenges such as depression, substance use, and unhealthy diet and lifestyle. These disturbances have a real impact — […]
There’s No “I” in Team, but “Client” Belongs in Great Teamwork
One of the pleasures of working for a boutique health care public relations agency is the teamwork that is possible or, in my view, required, to do top-notch work for our clients. The Reis Group has small teams dedicated to each of our clients, but we readily reach outside assigned teams to tap the strengths […]
After Covid-19, Will Americans Still Struggle to Make Health and Well-Being a Priority?
This blog also appeared on PRSA-NCC. COVID-19 has exploded the healthcare system. But sometime in the future, Americans will return to “normal” and once again will concentrate on the basics of staying healthy in their everyday lives. The coronavirus has revealed how vulnerable so many of us are because of underlying conditions. Two years ago, […]
A Formative Four Years
It’s hard for me to believe that we are already celebrating the fourth anniversary of the founding of The Reis Group. As I thought about this milestone and about my original vision to create a health care public relations agency with the best possible work culture, I was wonderfully gratified to get the news that […]
