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Want to get to know us better? Read our passionate perspectives on the latest communications trends, health care issues, workplace challenges and life goals.

TRG’s 7th Year: Learning the inner workings of our health care system—from a new perspective

June 15, 2023
I have worked in health care public relations for more than 25 years and this June marks the seventh anniversary of TRG, the company I founded in 2016. Over these years, I have represented hospitals and health systems, medical societies, research institutes, and foundations spanning all sectors of the health care system. I’ve promoted scientific […]

Nourishing your Social Media Campaigns

March 23, 2023
Your organization has worked hard and just finished preparing new resources, and you are excited for your audience to begin using them. You’ve posted all the new material on your website, but when you check your traffic, you don’t see the spike in page visits that you were expecting. It turns out that most of […]

Banishing the Wooden Lead: Three Ways to Make PR Writing More Engaging

March 2, 2023
One of the worst sins when I was in journalism school was to write a “wooden lead.” The grizzled—or should I say seasoned—editors who taught newswriting and editing at the University of Oklahoma would scowl at empty words at the top of a news story, crossing out one, two or even three dull opening paragraphs, […]

Health care PR: What’s the landscape for 2023?

February 17, 2023
As the new year unfolds and the pandemic is no longer dominating our lives, we are excited to see what unexpected developments the future brings. Working in health care public relations, we are often charged with communicating complex health care messages in a rapidly changing—and sometimes volatile—environment. We must constantly adapt to these unpredictable dynamics […]

Promoting Science: How to Get the Media to Cover Research

January 19, 2023
As a communications firm dedicated to health and medicine, promoting science is a major pillar of our work. Over years on The Reis Group team, I have worked to generate national media coverage for dozens of journal articles and scientific abstracts. My background includes a master’s degree in public health, which taught me the importance […]

Executive Thought Leadership: An Important Investment for 2023

January 13, 2023
You are reading through your morning news when a story piques your interest about how to tell whether respiratory symptoms signal COVID-19 or the flu or RSV. You begin to read the article in more detail and notice that a physician from another health system is quoted as the main expert in the article. You […]

Creating an Inclusive Workplace

October 11, 2022
As the director of human resources, it’s my job to ensure that our workplace culture is open, inclusive, welcoming, and safe. As a boutique health care PR agency, every new hire brings new energy and perspectives to the team and influences the team dynamic. With several new hires joining this summer, I sought to beef […]

Good Project Management is an Art – Not a Science

August 3, 2022
Deadlines, discipline and organization – these are the tenets of good project management that most can agree on. But as a vice president at a health care PR firm in Washington, DC, I’ve learned that good project management goes beyond these principles. It’s more than keeping diligent timelines. There is also an art to it. […]

Building Successful Connections in a Remote Working World

May 16, 2022
When I joined The Reis Group in September 2021, I was starting a fully remote job for the first time. As an introvert, the thought of meeting new coworkers and clients, networking with reporters, and trying to get the feel of a new workplace already felt overwhelming. Knowing that I would be doing all these […]

The Three Ps for a Successful Presentation

April 12, 2022
In the world of health care public relations agencies, presentations take on many forms – sharing findings from environmental scans and landscape analyses, presenting patient education and awareness programs, and providing updates on thought leadership efforts to name a few. This can be a daunting task for those of us who aren’t natural public speakers, […]