Our Take

After graduating college and starting my first full-time salaried position last May, I was excited to learn the ins and outs of health care public relations. My managers and peers have truly taken me under their wing, and everyone has been an amazing mentor and resource. On top of that, we frequently hold office-wide professional […]

Since the start of COVID-19, we all experienced a mass migration into the virtual world. Over time, as America’s businesses and organizations are moving to a hybrid work environment, it’s still clear that Zoom is here to stay. Realizing that this would be our new normal, The Reis group has concentrated on how to maintain—and […]

I have worked in health care public relations for more than 25 years and this June marks the seventh anniversary of TRG, the company I founded in 2016. Over these years, I have represented hospitals and health systems, medical societies, research institutes, and foundations spanning all sectors of the health care system. I’ve promoted scientific […]

We come across bridges in our everyday lives, and rarely think about them; that was me, until I started working in public relations. Now, every time I see one, I think of how it relates to our work in media outreach. As public relations professionals, we are often tasked with elevating the reputations of our […]

Your organization has worked hard and just finished preparing new resources, and you are excited for your audience to begin using them. You’ve posted all the new material on your website, but when you check your traffic, you don’t see the spike in page visits that you were expecting. It turns out that most of […]

One of the worst sins when I was in journalism school was to write a “wooden lead.” The grizzled—or should I say seasoned—editors who taught newswriting and editing at the University of Oklahoma would scowl at empty words at the top of a news story, crossing out one, two or even three dull opening paragraphs, […]

As the new year unfolds and the pandemic is no longer dominating our lives, we are excited to see what unexpected developments the future brings. Working in health care public relations, we are often charged with communicating complex health care messages in a rapidly changing—and sometimes volatile—environment. We must constantly adapt to these unpredictable dynamics […]

As a communications firm dedicated to health and medicine, promoting science is a major pillar of our work. Over years on The Reis Group team, I have worked to generate national media coverage for dozens of journal articles and scientific abstracts. My background includes a master’s degree in public health, which taught me the importance […]

You are reading through your morning news when a story piques your interest about how to tell whether respiratory symptoms signal COVID-19 or the flu or RSV. You begin to read the article in more detail and notice that a physician from another health system is quoted as the main expert in the article. You […]

As the director of human resources, it’s my job to ensure that our workplace culture is open, inclusive, welcoming, and safe. As a boutique health care PR agency, every new hire brings new energy and perspectives to the team and influences the team dynamic. With several new hires joining this summer, I sought to beef […]