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Our Take

Want to get to know us better? Read our passionate perspectives on the latest communications trends, health care issues, workplace challenges and life goals.

Elephants vs Mosquitos: Which Approach to Media Outreach Gets Results

September 16, 2020
A popular theory of evolution serves as a good analogy for approaches to media pitching, whether we are promoting scientific research or increasing awareness of a health issue. In biology, organisms are classified according to the evolutionary “strategies” they use for reproduction and long-term survival of the species. Humans and elephants are known as “K-selected” […]

Innovative Cancer Communications Tools Keep Survivors Focused on Healthy Behaviors

September 3, 2020
“Cancer survivor.” It’s a title of honor that 17 million Americans are proud to wear. While the title is hard-won, for many survivors the sense of relief and gratitude drift away quickly, leaving in its place difficult challenges such as depression, substance use, and unhealthy diet and lifestyle. These disturbances have a real impact — […]

There’s No “I” in Team, but “Client” Belongs in Great Teamwork

July 21, 2020
One of the pleasures of working for a boutique health care public relations agency is the teamwork that is possible or, in my view, required, to do top-notch work for our clients. The Reis Group has small teams dedicated to each of our clients, but we readily reach outside assigned teams to tap the strengths […]

After Covid-19, Will Americans Still Struggle to Make Health and Well-Being a Priority?

July 8, 2020
This blog also appeared on PRSA-NCC. COVID-19 has exploded the healthcare system. But sometime in the future, Americans will return to “normal” and once again will concentrate on the basics of staying healthy in their everyday lives. The coronavirus has revealed how vulnerable so many of us are because of underlying conditions. Two years ago, […]

A Formative Four Years

June 15, 2020
It’s hard for me to believe that we are already celebrating the fourth anniversary of the founding of The Reis Group.  As I thought about this milestone and about my original vision to create a health care public relations agency with the best possible work culture, I was wonderfully gratified to get the news that […]

Ethical and Accurate Science Promotion: Lessons from COVID-19 and Hydroxychloroquine

May 7, 2020
This article previously appeared in PRSA-NCC  : The Guardian recently published an article on how the lupus drug hydroxychloroquine came to be touted as a “miracle cure” for COVID-19. This story is a must-read for any of us in public relations involved in promoting medical research. The article traces the beginnings of the hype of […]

Think Like a Thought Leader

April 2, 2020
Our high-speed, media-saturated digital world sometimes feels like a dense, dark jungle with huge shadowy trees and thick tangled vines that block out most of the sunlight and leave us in darkness. Our job in health care public relations is to shine a light to cut through this darkness on behalf of our clients and […]

Are You Prepared in Case of an Emergency?

January 24, 2020
Does your organization have a plan in place to respond to an emerging issue like a negative media article, a major reorganization or a controversial legal matter? According to a recent PR News article, PR pros anticipate a rise in crisis communications as we enter the new decade and it’s important that your organization not […]

A Passion for Pie

November 21, 2019
Next week, The Reis Group will temporarily trade PR for pastry-making when our staffers prepare their entries for the Great 2019 Pie-Off! This time-honored annual team tradition requires creativity and flair in the kitchen for us to master recipes that can stand out among a group of up to 10 pies, prepared by our highly […]

Two of The Reis Group’s Senior Leaders Talk about Life at the Agency

October 30, 2019
The Reis Group recently announced the promotion of two of its senior leaders, Lauren Musiol and Tamara Moore, to Senior Vice Presidents. Together they bring a combined 26 years of experience working on the team. In the Q&A below, Lauren and Tamara answer five questions about their careers, team, and what they need to be […]