Our Take

As PR pros, we have the fundamentals down when it comes to content. But to take full advantage of that content, we also need to know how to maximize its impact digitally by mastering search engine optimization (SEO). SEO is not an exact science and can require a lot of trial and error, so check […]

Whether you are promoting new scientific findings, advocating for a profession, advancing legislation or trying to change behavior, it takes a group of people working together to have a sustained influence. But finding ways to effectively collaborate as a team can be challenging. As Henry Ford said, “Coming together is a beginning; Keeping together is progress; […]

Associations large and small grapple with a wide variety of advocacy issues. The Advocacy Leaders Network hosts a series of workshops targeted toward public affairs and government relations professionals to facilitate discussions around various strategies, trends, and case studies important to the field. A recent workshop, “Advocacy on the Cheap: Changing the World on Any […]

Health care PR, particularly in these politically turbulent and uncertain times, has become a 24/7 business. You’re expected to be supernaturally connected to your smartphone, your email, and all the key websites of the instantaneously changing news cycle. Not only is this unrealistic; it’s unwise, and even unhealthy. Research shows that a myopic and hyper-vigilant […]

I am both thrilled and humbled as The Reis Group marks its one-year anniversary of charting a new course in pursuit of the highest level of communications expertise in health, health care, science, and social issues. The energy of our team, our new office, our clients and their issues, our partners and their support, have […]

The dizzying pace of change in the Washington health policy climate under a new administration presents unpredictable challenges for those of us working in health care communications. Rapid-paced executive orders and seemingly contradictory announcements can create a chaotic information environment. But as communicators, we can’t let this hold us back from doing what we do […]

The conventional wisdom of the digital age long ago declared that nobody really pays attention anymore to the mainstream media…that mainstream media had become irrelevant…that the MSM was dead! But as the great Mark Twain said after a newspaper erroneously reported that he had died while touring Europe: “The reports of my death have been […]

According to GlobalWorkplaceAnalytics.com, 50% of the U.S. workforce holds a job that is compatible with at least partial telework, and approximately 20-25% of the workforce teleworks with some frequency. This is a more than 100% increase since 2005, and represents a major shift in workplace dynamics. Every industry is different, but in the world of […]

Investing in women is not only smart, it’s vital to success. Professional organizations are critical for supporting and mentoring women, which is why I am thrilled to join the talented, skilled, and motivated group of women on the Washington Women in Public Relations 2017 Board of Directors. But I want to let you in on […]

Even in today’s unprecedented news environment, media relations is still about the fundamentals. Since January 20 (and arguably since November 8), it’s been impossible to predict the topic du jour of the news cycle because of what’s been coming out of Washington, D.C. This uncertainty has some health care communicators wondering how best to approach […]