Our Take

At The Reis Group we are constantly innovating and evolving the ways we work with clients to promote important research coming out of scientific meetings. As publications cut their news staff in half, and the digital wave continues to transform the PR landscape, it’s important to stay ahead of the latest trends, while also recognizing […]

When we started our adventure three years ago, we felt the thrill of the new: a new name, new logo, new offices, new furniture, new benefits, new opportunities. And even new coffee shops and fresh new lunch options in our spiffy new Dupont Circle home. As we celebrate our third anniversary today, we are filled […]

The primary goal in much of our work is to get our clients’ stories out there to the general public in a way that explains and promotes their best efforts. I worked in the media for 40 years, including 33 years at The Washington Post, and over the course of my reporting and editing career […]

I ride my bike to work as often as the weather, my schedule and daylight will allow. After Daylight Savings Time this spring, I found my first opportunity since Thanksgiving to ride the 10 miles from my home in Virginia to The Reis Group’s office in Washington’s Dupont Circle. The ride home is particularly challenging. […]

The Reis Group was a Silver Award winner in the “Best New Agency” category in Bulldog’s 2018 Stars of PR Awards. This interview also appeared in Agility PR Solutions.  Length of PR career (so far): 25 years Your most memorable campaign: Launching the first ever Colorectal Cancer Awareness Month Number of 2 a.m. calls from a […]

In looking toward the year ahead, there are many ways—known and unknown—that the public relations world will be changing and evolving. As health care PR professionals, it’s vital to the success of our clients that we find new ways to overcome challenges and stay on top of the important trends in our field. Here are […]

Developing patient education and awareness programs that are both engaging and effective is not always easy. It requires a lot of planning, and attention to detail. It also requires time to understand exactly who you want to reach, how you can best get their attention, and how you might be able to get them to […]

Sharon Reis, our fearless leader, was recently featured on The Native Society. Take a glimpse into a day in her life, fueled in part by copious amounts of coffee! 6:00 AM I begin almost every day with sweating. I am either finishing up a 5 a.m. workout class, running through my neighborhood, or lifting weights […]

It’s easy to see why some communications professionals dread the task of pitching ideas to the media. Reporters can be brusk and impatient and often ignore emails, especially when they’re caught on deadline or being pressed to cover a story that’s clearly not in their wheelhouse. The PR pros who love pitching have a secret: […]

To pique the interest of reporters and generate media coverage, you must have information that is timely, relevant, and new. Commissioning a public opinion survey is a great way to generate media interest and increase awareness of a specific issue; however, it’s important to keep a few things in mind as you build your communications […]