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Our Take

Want to get to know us better? Read our passionate perspectives on the latest communications trends, health care issues, workplace challenges and life goals.

Working—and growing—during a pandemic as a newly minted health care PR professional

May 7, 2020
COVID-19 has upended office life and we are all living with a new normal. As a young PR professional working in health care communications, I’m looking for ways to learn new skills and break through the pandemonium to continue to grow. When we began working remotely full time, I was worried that my professional development […]

What do PR professionals do when COVID-19 cancels major annual meetings?

April 23, 2020
This article previously appeared in PRSA-NCC and O’Dwyer’s: Nearly 30 annual scientific meetings have already been canceled, postponed, or moved into a virtual format because of the coronavirus pandemic. Countless more major events will succumb as shelter-in-place and stay-at-home guidance is extended through April and beyond. As a healthcare-focused agency, The Reis Group is quickly […]

Think Like a Thought Leader

April 2, 2020
Our high-speed, media-saturated digital world sometimes feels like a dense, dark jungle with huge shadowy trees and thick tangled vines that block out most of the sunlight and leave us in darkness. Our job in health care public relations is to shine a light to cut through this darkness on behalf of our clients and […]

Are You Prepared in Case of an Emergency?

January 24, 2020
Does your organization have a plan in place to respond to an emerging issue like a negative media article, a major reorganization or a controversial legal matter? According to a recent PR News article, PR pros anticipate a rise in crisis communications as we enter the new decade and it’s important that your organization not […]

A Passion for Pie

November 21, 2019
Next week, The Reis Group will temporarily trade PR for pastry-making when our staffers prepare their entries for the Great 2019 Pie-Off! This time-honored annual team tradition requires creativity and flair in the kitchen for us to master recipes that can stand out among a group of up to 10 pies, prepared by our highly […]

Two of The Reis Group’s Senior Leaders Talk about Life at the Agency

October 30, 2019
The Reis Group recently announced the promotion of two of its senior leaders, Lauren Musiol and Tamara Moore, to Senior Vice Presidents. Together they bring a combined 26 years of experience working on the team. In the Q&A below, Lauren and Tamara answer five questions about their careers, team, and what they need to be […]

Our Approach to Promoting Science at Annual Meetings

October 9, 2019
At The Reis Group we are constantly innovating and evolving the ways we work with clients to promote important research coming out of scientific meetings. As publications cut their news staff in half, and the digital wave continues to transform the PR landscape, it’s important to stay ahead of the latest trends, while also recognizing […]

Growth Spurt. Excitement at Age 3

June 12, 2019
When we started our adventure three years ago, we felt the thrill of the new: a new name, new logo, new offices, new furniture, new benefits, new opportunities. And even new coffee shops and fresh new lunch options in our spiffy new Dupont Circle home. As we celebrate our third anniversary today, we are filled […]

Five Basic Tips for Writing Better News Releases

May 9, 2019
The primary goal in much of our work is to get our clients’ stories out there to the general public in a way that explains and promotes their best efforts. I worked in the media for 40 years, including 33 years at The Washington Post, and over the course of my reporting and editing career […]

The Bicycle Connection: Focus on the Top

April 16, 2019
I ride my bike to work as often as the weather, my schedule and daylight will allow. After Daylight Savings Time this spring, I found my first opportunity since Thanksgiving to ride the 10 miles from my home in Virginia to The Reis Group’s office in Washington’s Dupont Circle. The ride home is particularly challenging. […]