Our Take

The dizzying pace of change in the Washington health policy climate under a new administration presents unpredictable challenges for those of us working in health care communications. Rapid-paced executive orders and seemingly contradictory announcements can create a chaotic information environment. But as communicators, we can’t let this hold us back from doing what we do […]

The conventional wisdom of the digital age long ago declared that nobody really pays attention anymore to the mainstream media…that mainstream media had become irrelevant…that the MSM was dead! But as the great Mark Twain said after a newspaper erroneously reported that he had died while touring Europe: “The reports of my death have been […]

According to GlobalWorkplaceAnalytics.com, 50% of the U.S. workforce holds a job that is compatible with at least partial telework, and approximately 20-25% of the workforce teleworks with some frequency. This is a more than 100% increase since 2005, and represents a major shift in workplace dynamics. Every industry is different, but in the world of […]

Investing in women is not only smart, it’s vital to success. Professional organizations are critical for supporting and mentoring women, which is why I am thrilled to join the talented, skilled, and motivated group of women on the Washington Women in Public Relations 2017 Board of Directors. But I want to let you in on […]

Even in today’s unprecedented news environment, media relations is still about the fundamentals. Since January 20 (and arguably since November 8), it’s been impossible to predict the topic du jour of the news cycle because of what’s been coming out of Washington, D.C. This uncertainty has some health care communicators wondering how best to approach […]

2016 was a year of unprecedented change for our industry, with high-stakes battles over the Affordable Care Act, Medicare and Medicaid, culminating in a watershed presidential election. And, if the first few weeks of 2017 are any predictor, health care communications is heading into another turbulent, exciting, and pivotal period. To keep up with the […]

Introducing yourself in a meeting seems easy enough. Then why do so many people fail to make the most of it, and sometimes even leave a bad impression? Some people talk incessantly about all their experience and accomplishments in what ends up putting off rather than impressing their listeners. Others give only the bare minimum, […]

Focus. Confidence. Integrity. Passion. These are key qualities of effective leaders, as outlined in a highly useful presentation at a recent Public Relations Society of America luncheon in Charlotte, N.C. Establishing yourself as a leader is vital to building your role on your team, and advancing your career to the next level. It’s something that […]

The Reis Group has recently taken Facebook Live by storm, actively utilizing this relatively new broadcasting tool to bring added value and drive key messages to our clients’ target audiences. Facebook Live has proven to be highly relevant for our health care PR industry and appears to be a lasting trend that will continue to […]

A study released in Pediatrics shows that an increasing number of pediatricians are facing parents who refuse routine, recommended vaccinations for their children. Pediatricians perceive that ill-informed parents have come to believe that vaccines, which prevent life-threatening illnesses and hold epidemics at bay, are somehow unnecessary or even dangerous. I choose to vaccinate my children […]