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Our Take

Want to get to know us better? Read our passionate perspectives on the latest communications trends, health care issues, workplace challenges and life goals.


December 16, 2016
Introducing yourself in a meeting seems easy enough. Then why do so many people fail to make the most of it, and sometimes even leave a bad impression? Some people talk incessantly about all their experience and accomplishments in what ends up putting off rather than impressing their listeners. Others give only the bare minimum, […]

Four Tips for Successful Leaders

December 1, 2016
Focus. Confidence. Integrity. Passion. These are key qualities of effective leaders, as outlined in a highly useful presentation at a recent Public Relations Society of America luncheon in Charlotte, N.C. Establishing yourself as a leader is vital to building your role on your team, and advancing your career to the next level. It’s something that […]

Optimizing Facebook Live to Engage Your Target Audience

November 15, 2016
The Reis Group has recently taken Facebook Live by storm, actively utilizing this relatively new broadcasting tool to bring added value and drive key messages to our clients’ target audiences. Facebook Live has proven to be highly relevant for our health care PR industry and appears to be a lasting trend that will continue to […]

Public Communication in Science Promotion

October 27, 2016
A study released in Pediatrics shows that an increasing number of pediatricians are facing parents who refuse routine, recommended vaccinations for their children. Pediatricians perceive that ill-informed parents have come to believe that vaccines, which prevent life-threatening illnesses and hold epidemics at bay, are somehow unnecessary or even dangerous. I choose to vaccinate my children […]

PR’s Role in Patient Engagement | O’Dwyer’s

October 21, 2016
Patients and families often need guidance to make informed and confident decisions about their health and health care. Check out Sharon’s article in O’Dwyer’s October issue to learn how communications professionals play a critical role in encouraging and influencing conversations and in promoting shared decision-making. Some of the key takeaways include: Make it a priority […]

MACRA | Another Step in Reforming Care Delivery

October 17, 2016
On Friday, the Centers for Medicare and Medicaid Services (CMS) released the much-anticipated final rule on the Quality Payment Program (QPP), which is part of the Medicare Access and CHIP Reauthorization Act of 2015 – better known as MACRA. This rule is 2,200 pages (a length that surprises no one familiar with CMS rules) and […]

Write Like You Talk — and 5 Other Unorthodox Writing Tips

October 12, 2016
Clients hire PR firms to tell their stories.  Accurately. Interestingly. Powerfully. It’s not easy work, so that’s why they pay someone else to do it. To be successful, PR professionals can’t just go through the motions. With each project, we must tell stories in a compelling enough way to attract the attention of key audiences, […]

Sharon Reis Named 2016 Finalist in the WWPR Annual Women of the Year Award

October 7, 2016
Sharon Reis, principal of The Reis Group, has been named a finalist in Washington Women in Public Relations’ (WWPR) 27th annual Women of the Year award. The award celebrates the accomplishments of women who are raising the bar in public relations. “We’re thrilled to honor Sharon Reis as a Woman of the Year finalist in […]

Make Vacation a Priority – for Your Health

September 13, 2016
As summer winds down, the days become shorter, kids head back to school, and the morning rush hour traffic picks up. By now, many of us are wistfully reflecting on those precious days this summer that weren’t crammed with meetings or deadlines, but instead were filled with hours on the beach holding delicious fruity drinks […]

Broadcast Prep: Getting Your Organization Ready

August 17, 2016
Recently, our firm had the privilege of working with some high-profile scientific clients to film two ambitious documentaries and a substantial evening broadcast feature story. Doing so reminded me just how much preparation goes into these earned media story formats and how much time the client needs to allocate before the film crew, producers and […]